New content reports available in Performance section
June 08, 2022
We have added a new report in the Performance section - Content performance. This report presents standard statistics of viewing pages, documents, and videos over a selected date range for a high-level overview of the traffic to your web properties and their most frequently consumed assets.
You can use this information to facilitate data-driven decisions on how to change your assets to best support your marketing goals. For example, you may add personalization to your top-performing pages and remove or update the content of the lowest-performing ones. The new report should be used in conjunction with the Attribution reports and the Pages report for each Persona to identify the highest impact content for a specific audience or a conversion path.
For more information, see the feature documentation.