Introducing Sitefinity Integration Hub
October 31, 2023
Sitefinity Integration hub enables organizations to connect Sitefinity and Sitefinity Insight to more than 1,000+ third-party systems and applications to automate workflows and harness data effectively.
Sitefinity Integration Hub makes it possible to bring essential customer and interaction data in the form of Contact properties and interactions into Insight, supporting customer data management as a core function of a Customer Data Platform (CDP). Once you have the data available in Insight, you can use it to improve audience segmentation and personalization, to get a holistic view of the customer journey and to measure the impact of your marketing efforts on the ultimate conversions, which often are stored in your CRM system.
The Sitefinity Integration Hub allows you to get real-time updates when the data is changed in the source system or to run scheduled data integration jobs at specified time interval.
The data integration is implemented with a low-code visual designer, significantly reducing the time and effort required compared to traditional one-off implementation via code.
Here are several examples of what can be achieved:
- Integrate Opportunity information from Salesforce to drive a Conversion in Insight.
- Integrate mail-sent activities interactions from your marketing automation system to put the visitors in respective personas to drive personalized web experience in line with the email promotions.
- Put the visitor/contact in an email campaign upon reaching an “Interested in product X” Lead scoring stage.
The Sitefinity Integration Hub is available as a paid add-on that can be added to any Sitefinity Cloud or Sitefinity Insight license. Contact your account manager or reach out to sales@Sitefinity.com to learn more.