Synx is a robust connector that synchronizes Microsoft Dynamics entities and attributes with Sitefinity CMS.
What Is Synx?
Synx is a Microsoft Dynamics integration built specifically for Sitefinity CMS. The connector allows real-time reading and sending of CRM data through a set of custom MVC widgets, eliminating manual data handling and reducing reliance on third-party middleware.
Designed by Spinbox, Synx uses secure, modern API calls and the latest authentication protocols to enable seamless data transfer and bi-directional communication between your CRM and web properties.
This integration supports:
- Reading Microsoft Dynamics schemas (entities and attributes)
- Mapping CRM data to Sitefinity forms and pages
- Bi-directional API communication (push/pull)
- Modern authentication and secure API token handling
Integration Overview
Synx leverages Microsoft Dynamics' native APIs and Sitefinity’s extensibility framework to create a tightly integrated experience. Developers can use out-of-the-box MVC widgets or extend them for tailored solutions. Built-in support for schema discovery helps accelerate setup and deployment.
This solution is ideal for:
- Membership portals with authenticated CRM data
- Lead capture forms synced to Dynamics entities
- Self-service pages showing CRM-based status, appointments or account info
Benefits
- Bi-Directional Data Sync
Send and receive CRM data in real time to power dynamic forms, dashboards, and custom web applications within Sitefinity CMS. - Modern Security & Authentication
Synx uses the latest Microsoft Dynamics authorization protocols, including token-based authentication for secure access. - Schema-Aware & Flexible
Automatically map Dynamics entities and attributes to Sitefinity elements, making setup and maintenance more efficient. - Accelerate Portal Development
Build personalized, CRM-aware portals faster using MVC widgets, with minimal custom coding required. - Improved Customer Experience
Surface personalized content and interactions based on live CRM data—improving relevance, satisfaction and conversion rates.