The Power BI integration with Sitefinity CMS enables teams to surface data from their CMS alongside other business metrics using Microsoft’s leading business intelligence platform. With support from Sitefinity Integration Hub, users can pull Sitefinity form data, content metrics, audience segmentation, and behavioral insights into centralized Power BI reports—without manual exports or duplicate data entry.
This integration helps marketing, product and IT teams make faster, data-informed decisions and track site performance in a unified reporting environment.
What Is Power BI?
Power BI is Microsoft’s interactive data visualization and business intelligence platform. It allows users to connect to multiple data sources, build reports and dashboards, and share insights across teams.
Integration Overview
The Power BI integration connects to Sitefinity CMS using prebuilt APIs and Sitefinity Integration Hub automation. You can pull data from Sitefinity forms, personalization segments, user behavior tracking, conversion reports, and content metadata into Power BI datasets.
Through Sitefinity Integration Hub, you can automate these updates using no-code recipes that trigger when content is published, a form is submitted, or a personalization rule is activated.
Benefits
Unified Reporting Across Platforms
Combine Sitefinity data with CRM, ERP or ecommerce metrics to get a complete view of digital performance in Power BI.
Content and Campaign Performance at a Glance
Track engagement metrics, form completions and audience segments alongside business KPIs in customizable dashboards.
Automate Data Flows
Eliminate manual exports with no-code workflows that automatically push Sitefinity data to Power BI datasets on a schedule or trigger.
Support for Personalization Metrics
Visualize how different user segments are engaging with your content by surfacing Sitefinity personalization and tracking data in Power BI.
Improve Decision-Making
Empower business users to make informed decisions about content, campaigns and site investments by turning Sitefinity data into accessible insights.
Premade Recipes for Power BI Integration with Sitefinity CMS
Examples of integration workflows include:
Send new form submissions from Sitefinity to Power BI in real time
Push campaign landing page metrics to a dashboard for weekly reviews
Track top-performing blog authors or categories from Sitefinity content reports
Visualize geographic distribution of visitor segments based on personalization rules
Visual No-Code Recipe Editor
The Sitefinity Integration Hub provides a visual designer that lets you:
Choose Sitefinity content, analytics or form submissions as triggers
Map Sitefinity CMS data fields to Power BI datasets
Schedule data syncs or trigger them based on actions in Sitefinity CMS or data points in Sitefinity Insight