Suzanne Scacca
A former project manager and web design agency manager, Suzanne Scacca now writes about the changing landscape of design, development and software.
Articles by the Author
Does Your Website Need an Ethical Personalization Strategy?
Hyper-personalization is a big trend this year. While consumers crave personalized digital experiences, it’s all too easy for those experiences to go from feeling tailor-made to creepy and overwhelming. This post will explore why personalization is a good thing and an ethical personalization strategy is even better.
6 Tips for Creating a Multilingual Website or App
If you’re looking to cast a wider net in the pool of global consumers, then a multilingual digital product is a must. This post includes tips on how to create one.
How to Create a Winning Digital Customer Experience Strategy
Considering how time-consuming and expensive it is to try to recover lost business and to attract new customers to replace it, you’re better off creating a great digital customer experience from the get-go. Here are six tips for a killer strategy that keeps your customers happy.
Creative Ways to Use Social Media to Grow Your Web Design Business
Your website is a crucial asset for establishing yourself as a web designer online. However, that alone won’t help you get a huge influx of clients, make professional connections or generate good revenue from your affiliate partnerships. That’s where social media comes into play.
How to Choose the Right Colors for Fintech
The fintech industry has never really been afraid to break the mold or to shake things up. But does the same thing go for using colors in their digital product designs? Or is that a level of disruption that will be too much for their users? In this post, we’ll explore.
Content-First vs. Design-First: Which is the Better Web Design Strategy?
In this post, we’ll look at the benefits of content-first web design and how it can positively impact your way of working and your digital products.
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