Suzanne Scacca
A former project manager and web design agency manager, Suzanne Scacca now writes about the changing landscape of design, development and software.
Articles by the Author
5 Tips for Designing Customer Testimonial Sections
Word-of-mouth marketing can be an incredibly effective way to gain the trust of prospects. Your user testimonials deserve a place to shine on your website (and not just on external sites like Google or Yelp). Here are five tips for making these testimonials work in your favor.
Do We Still Need Sidebars in Web Design?
The website sidebar has been around since the early days of the internet. But do we even need it anymore? See kinds of content that may still benefit from sidebars and tips for how to handle them on mobile.
AEO, GEO & SEO: What’s the Difference?
While the purpose of each of these optimization techniques is to improve brand visibility in search results, they target different aspects of the search engine results page. So, which should you use?
How to Use Flow Theory When Designing Your Digital Interfaces
We see flow states in creative pursuits, sports, hobbies and mindfulness activities like yoga. It can also be extended to the digital product experience. Let’s explore the four principles of flow and ways you can use them to design more enjoyable and engaging user experiences.
How to Get More Local Traffic & Leads to Your Website
Whether you’re building a website for a big brand with physical locations all over the place or a local brand operating in a specific geographic location, there are certain things you can do to bring more leads to your site. This post explores four of these design and content strategies.
4 Strategies for Managing Your Brand’s Online Reputation
Do you know what people are saying about your brand online? If not, this post will explain why it’s important to understand the general sentiment of your brand and how to take an active role in managing it.
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