Suzanne Scacca
Freelance Writer & Consultant
Self-employed
Suzanne Scacca writes about web design, SEO, marketing and workflow optimization. Her goal? To help businesses create online experiences that delight and convert in an honest and authentic way.
When she's not sitting at her computer churning out words and websites, Suzanne is a digital nomad who can be found exploring new places with her dog, enjoying the local cuisine and writing short stories.
Areas of Expertise
- SEO
- UI Design
- Ethical Design
- Workflow Optimization
- User Research & Testing
Connect
LinkedIn: https://www.linkedin.com/in/sescacca/
Articles by the Author
What Is the Paradox of the Active User?
Documentation can be helpful at every stage of the software user’s journey—whether it’s their first time stepping inside the app or they’re struggling to figure something out later on. But this UX law suggests that many won’t read it. So, what should you do?
Should Your Agency Sell Website Maintenance Services?
Learn how website maintenance services help agencies generate recurring revenue while keeping client websites secure, fast and optimized.
4 Things Causing Blind Spots in Your Marketing Strategy
If you don’t keep pace with marketing advancements, the worry is your brand will fall behind. But take care not to let speed make you susceptible to these blind spots.
5 Tips for Designing Customer Testimonial Sections
Word-of-mouth marketing can be an incredibly effective way to gain the trust of prospects. Your user testimonials deserve a place to shine on your website (and not just on external sites like Google or Yelp). Here are five tips for making these testimonials work in your favor.
Do We Still Need Sidebars in Web Design?
The website sidebar has been around since the early days of the internet. But do we even need it anymore? See kinds of content that may still benefit from sidebars and tips for how to handle them on mobile.
AEO, GEO & SEO: What’s the Difference?
While the purpose of each of these optimization techniques is to improve brand visibility in search results, they target different aspects of the search engine results page. So, which should you use?
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