Suzanne Scacca
A former project manager and web design agency manager, Suzanne Scacca now writes about the changing landscape of design, development and software.
Articles by the Author
3 Research-Backed Tips to Make Your Brand More Memorable
Stories, familiarity and curiosity can help stick your brand in the memory of your prospect for when they’re ready to engage.
Integrating AI into Your Omnichannel User Experience
AI has leveled up omnichannel marketing experiences. But how do you keep from going overboard? Weigh these four things.
Web Design Best Practices for the Hero Section
The hero section has a number of roles to play: engagement, education, motivation. These best practices can help make a strong impression above the fold.
What Is the Paradox of the Active User?
Documentation can be helpful at every stage of the software user’s journey—whether it’s their first time stepping inside the app or they’re struggling to figure something out later on. But this UX law suggests that many won’t read it. So, what should you do?
Should Your Agency Sell Website Maintenance Services?
Learn how website maintenance services help agencies generate recurring revenue while keeping client websites secure, fast and optimized.
4 Things Causing Blind Spots in Your Marketing Strategy
If you don’t keep pace with marketing advancements, the worry is your brand will fall behind. But take care not to let speed make you susceptible to these blind spots.
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