Suzanne Scacca
A former project manager and web design agency manager, Suzanne Scacca now writes about the changing landscape of design, development and software.
Articles by the Author
Nostalgia Marketing & Design: Pros, Cons and How to Make It Work
Research shows that nostalgia makes people feel good as they look back on the good ol’ days. In this guide to nostalgia marketing, we’ll look at what the science reveals about nostalgia and some ways that brands big and small can make it work for them.
Is SEO Dead in 2025?
The Google search experience has changed a ton since 2024. From the Helpful Content Update which rocked the state of affiliate marketing to AI Overviews which have gutted click-through rates, we all need to figure out how to navigate this new search landscape.
Best Practices for Coupon Marketing in Ecommerce
If your company has decided to pursue digital coupon marketing, you need to have a plan. These five things can help your brand reap the benefits of coupons while not going broke in the process.
Making the Transition from Transactional to Relationship Marketing
Modern marketing emphasizes long-lasting customer relationships rather than one-time transactions by prioritizing customer experience.
A Marketer’s Guide to Data Privacy Laws
Marketing privacy laws like GDPR and CCPA have evolved to give consumers greater control over their personal data. Understanding this evolution in the digital marketing landscape is critical for supporting compliance efforts and preserving customer trust.
How to Use Content Scoring to Get Better Results in Marketing
Looking for a way to better evaluate your marketing content? Consider content scoring. With content scoring, you’ll be able to give an unbiased quantitative score to each piece of content you create, which will make it easier to find out what’s working and what’s not in your marketing strategy.
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