Suzanne Scacca
A former project manager and web design agency manager, Suzanne Scacca now writes about the changing landscape of design, development and software.
Articles by the Author
How to Do A/B Testing for Websites: A Practical Guide for Optimization
Learn how to do A/B testing for websites with this complete A/B testing guide to optimize UX, test variations and boost conversions with data-driven decisions.
7 Signs Your Martech Stack Needs an Update
An outdated marketing tech stack—with lack of integration, scalability issues and poor data analytics—can hinder your strategy’s effectiveness. By updating your technology, you can improve efficiency, gather better insights and gain a greater competitive edge.
Nostalgia Marketing & Design: Pros, Cons and How to Make It Work
Research shows that nostalgia makes people feel good as they look back on the good ol’ days. In this guide to nostalgia marketing, we’ll look at what the science reveals about nostalgia and some ways that brands big and small can make it work for them.
Is SEO Dead in 2025?
The Google search experience has changed a ton since 2024. From the Helpful Content Update which rocked the state of affiliate marketing to AI Overviews which have gutted click-through rates, we all need to figure out how to navigate this new search landscape.
Best Practices for Coupon Marketing in Ecommerce
If your company has decided to pursue digital coupon marketing, you need to have a plan. These five things can help your brand reap the benefits of coupons while not going broke in the process.
Making the Transition from Transactional to Relationship Marketing
Modern marketing emphasizes long-lasting customer relationships rather than one-time transactions by prioritizing customer experience.
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