Suzanne Scacca
A former project manager and web design agency manager, Suzanne Scacca now writes about the changing landscape of design, development and software.
Articles by the Author
4 Common Mistakes in Personalization and How to Avoid Them
Though consumers are aware we’re collecting data from them, they have expectations for how we use it to personalize their experiences. See the most common mistakes in personalization and how to avoid them.
The Link Between Personalization and Customer Retention
Tailoring experiences to individual preferences makes customers feel valued, increasing their loyalty. Businesses that invest in personalization strategies often see higher retention rates and greater lifetime customer value.
How to Build Brand Trust Through Transparent Data Practices
Implementing strong privacy policies, actively collecting user consent and empowering customers to decide which data is used and for how long demonstrate a commitment to customer rights.
Tips for Boosting Your Healthcare SEO Strategy This Year
Want to supercharge the SEO strategy for your healthcare or healthtech company? This post will zero in on four highly effective strategies for reputation and trust building. They include building a tech-forward website, geomarketing, online reputation management and content-based authority-building.
Repurposing Content: How to Do More with Less in Marketing
Content repurposing is a process by which you take one piece of content and adapt it into other formats. With how time-consuming it can be to come up with new topics and pieces of content, repurposing your content is a great way to keep publishing without overextending yourself. This post will explore some ways to succeed with this strategy.
Why and When You Should Set User Controls Within Your CMS
Setting user-based controls lets you not only user restrict access to the parts of the CMS they need to be in, but also create a better user experience for them overall.
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