Suzanne Scacca
A former project manager and web design agency manager, Suzanne Scacca now writes about the changing landscape of design, development and software.
Articles by the Author
Choosing Fonts for Healthcare Marketing and Branding
Whether you need fonts for your healthcare brand’s logo or the website or app you’re building, there are certain best practices to abide by. In this post, we’ll explore four of the most important characteristics to hone in on in your font selection and usage strategies.
Navigation Design Best Practices for Websites
Website navigation design might seem so intuitive at this point that we may be taking it for granted. Let’s look at how decisions regarding styling, white space, ordering, hierarchy and more can impact the usability and effectiveness of your navigation.
Examples of Web Personalization That Improve Engagement
A personalized web experience doesn’t mean using everything you’ve gathered about someone to greet them by name, summarize their engagement with your brand and so on. Sometimes the subtlest variations in the experience can make a visitor or user feel more comfortable and satisfied.
Do You Need Storyboards for UX Design?
While some might say that storyboarding is valuable the larger and more complex a website or app is, that’s not always the case. Keep reading to find out what storyboards are, why you might need them on some projects and not others, and how to build them.
What to Do When Your App’s User Churn Rate Is Too High
User churn rate is a metric that represents how many users have cancelled their subscription during a tracked time period. If it’s high, something has gone amiss. Here’s the process for turning it around.
How to Create a Top-Notch Digital Customer Service Offering
If your digital customer service strategy doesn’t offer multi-channel support, self-support options, proactive communications and more, you could be missing a prime connection opportunity with your users.
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