Suzanne Scacca
A former project manager and web design agency manager, Suzanne Scacca now writes about the changing landscape of design, development and software.
Articles by the Author
Evaluating Your Email Marketing Strategy: 9 Metrics to Pay Attention To
If you’re involved in creating newsletters, drip campaigns, transactional emails or other email marketing communications, you want to make sure your strategy is effective. This post goes into which metrics matter most in email marketing and how to use them to optimize your strategy and outcomes.
Using Color Psychology for Education Web Design
Let’s look at a study done on color in education design to better understand the significance of color and how to use it in the UI of an educational institution’s website.
4 Common Mistakes in Personalization and How to Avoid Them
Though consumers are aware we’re collecting data from them, they have expectations for how we use it to personalize their experiences. See the most common mistakes in personalization and how to avoid them.
The Link Between Personalization and Customer Retention
Tailoring experiences to individual preferences makes customers feel valued, increasing their loyalty. Businesses that invest in personalization strategies often see higher retention rates and greater lifetime customer value.
How to Build Brand Trust Through Transparent Data Practices
Implementing strong privacy policies, actively collecting user consent and empowering customers to decide which data is used and for how long demonstrate a commitment to customer rights.
Tips for Boosting Your Healthcare SEO Strategy This Year
Want to supercharge the SEO strategy for your healthcare or healthtech company? This post will zero in on four highly effective strategies for reputation and trust building. They include building a tech-forward website, geomarketing, online reputation management and content-based authority-building.
Latest Stories in Your Inbox
Subscribe to get all the news, info and tutorials you need to build better business apps and sites