Suzanne Scacca
A former project manager and web design agency manager, Suzanne Scacca now writes about the changing landscape of design, development and software.
Articles by the Author
A Marketer’s Guide to Data Privacy Laws
Marketing privacy laws like GDPR and CCPA have evolved to give consumers greater control over their personal data. Understanding this evolution in the digital marketing landscape is critical for supporting compliance efforts and preserving customer trust.
How to Use Content Scoring to Get Better Results in Marketing
Looking for a way to better evaluate your marketing content? Consider content scoring. With content scoring, you’ll be able to give an unbiased quantitative score to each piece of content you create, which will make it easier to find out what’s working and what’s not in your marketing strategy.
Evaluating Your Email Marketing Strategy: 9 Metrics to Pay Attention To
If you’re involved in creating newsletters, drip campaigns, transactional emails or other email marketing communications, you want to make sure your strategy is effective. This post goes into which metrics matter most in email marketing and how to use them to optimize your strategy and outcomes.
Using Color Psychology for Education Web Design
Let’s look at a study done on color in education design to better understand the significance of color and how to use it in the UI of an educational institution’s website.
4 Common Mistakes in Personalization and How to Avoid Them
Though consumers are aware we’re collecting data from them, they have expectations for how we use it to personalize their experiences. See the most common mistakes in personalization and how to avoid them.
The Link Between Personalization and Customer Retention
Tailoring experiences to individual preferences makes customers feel valued, increasing their loyalty. Businesses that invest in personalization strategies often see higher retention rates and greater lifetime customer value.
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