Suzanne Scacca
A former project manager and web design agency manager, Suzanne Scacca now writes about the changing landscape of design, development and software.
Articles by the Author
User Segmentation: What It Is, Types and How to Get Started
Customer segmentation is the process of breaking up target users into groups based on shared characteristics. This process is crucial for marketing as there’s no such thing as a one-size-fits-all approach. In this post, we’ll explore everything you need to know to get started with user segmentation.
Best Practices for Choosing Typography for Education Websites or Apps
Looking for some tips on how to choose typography for education-related websites or apps? In this post, we look at four strategies you can use for fonts that fit your brand well while simultaneously providing your users with a great reading experience.
Marketing Automation: What It Is and Why You Should Be Doing It
You know how time-consuming marketing can get. Automation can help! Explore a variety of ways to automate marketing activities to your benefit in this post.
Healthcare Color Palette: Using Color Psychology for Website Design
Explore the use of color in healthcare and healthtech design and best practices for choosing colors based on psychology and color theory.
Designing for Higher Education: Trends and Best Practices
When designing higher education websites, certain things are a must: an accessible and responsive design, a segmented navigation, inclusive imagery, high-tech features. These and other best practices will help your university website connect with students, their parents and other visitors.
Empower Your Team: Why a Powerful Martech Stack Is Crucial for Success
A user-friendly martech platform empowers content teams by reducing the learning curve, increasing productivity, and enabling them to focus on what truly matters—creating high-quality content that drives results.
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