What is Progress Sitefinity and How Does It Work?

What is Progress Sitefinity and How Does It Work?

Posted on September 28, 2023 0 Comments

Discover Progress Sitefinity—a powerful CMS. Learn about its features and tools for effective website development and enhanced digital visibility.

Every text, image, video and sound recording that a customer consumes to engage with your brand is referred to as content. This blog post too is a piece of content, connecting you to Progress Sitefinity, a content management system (CMS) platform.

A CMS platform is a software or a collection of tools and capabilities that enable you to produce, edit and organize digital content. Today, CMS platforms go beyond the basics and provide support for workflow tools, analytics, personalization, a content library, multi-channel content delivery and easy integration with other systems.

A CMS tool helps build better relationships with your customer base. By creating, managing and delivering the right content at the right customer journey stage to a potential customer, a CMS tool may yield substantial dividends for your business.

Sitefinity is a Gartner Magic Quadrant-recognized CMS platform that helps marketing and development teams deliver unique digital experiences that propel ROI and reduce TCO. Here is all you need to know about the CMS vendor!

What is Progress Sitefinity?

Tech Acme page for personas. Recognized as personas. Business user 35%, IT manager 30%, gamer 23%, designer 8%

Source: TrustRadius

Sitefinity is a powerful CMS platform that helps drive connected experiences by offering intuitive and intelligent tools for marketers and a flexible and extensible platform for developers.

With Sitefinity at the foundation, you can craft a connected digital experience platform (DXP) with unparalleled support for crucial DXP capabilities, including cloud deployment, Customer Data Platform (CDP), personalization and content management.

In a nutshell, Sitefinity provides all the right tools for practitioners to simplify familiar marketing and IT challenges and take full control of their digital transformation.

Let us dive into the platform’s marketing and development-specific features!

Progress Sitefinity Marketing Features

Web Content Management System (WCMS)

With Sitefinity’s WCMS, you can effortlessly deliver engaging, multi-channel digital experiences to your customers. The mobile-first, highly customizable and easy-to-use web content management system enables development teams to simply create, integrate and deploy solutions.

Insight-Driven Personalization and Optimization

By capturing every customer interaction while maintaining compliance, you can craft a dynamic customer profile of each contact, deliver tailored content and personalized experiences, and make data-driven decisions to improve marketing ROI.

Advanced Search and Content Discovery

AI-powered personalized search results (integration with Azure Cognitive Search) make finding relevant content easy for customers.

NativeChat Chatbot

NativeChat is a robust, AI-driven chatbot that enables you to engage with customers across multiple channels around-the-clock and provide a customized user experience. Self-service is the best service.

Digital Commerce Platform

Sitefintity’s digital commerce platform enables you to make commerce a part of the experience you are offering—do not just sell stuff. With the Sitefinity commerce platform, you can:

  • Align commerce and content to build rapport and drive purchase decisions
  • Manage a complicated product line
  • Deliver personalized digital customer experiences
  • Reach a global audience
  • Integrate crucial applications
  • Elevate the experience with enterprise digital asset management (DAM) integrations

Enterprise DAM Integrations

Leverage enterprise DAM abilities for image, video and document processing and digital asset management through out-of-the-box integrations with Frontify and Cloudinary.

Progress Sitefinity Developer Features

Critical Business System Integration

You can easily integrate Sitefinity with crucial business systems. Sitefinity offers low-code and modern data and system integration tools for this purpose. You can find ready-to-use and reliable partner connectors and integrations through Sitefinity Marketplace.

Hybrid Headless CMS Platform

Sitefinity boasts of modern architecture for numerous headless CMS and integration content delivery scenarios across multiple channels, to and from sought-after frontend and backend applications.

CMS for Developers

Take full advantage of a developer-friendly platform to simply build digital experiences that work. The platform is built by smart developers, for smart developers.

Security and Compliance

Sitefinity is a secure CMS solution that is fully compliant with industry standards and revolves around the protection of customer data.

Sitefinity Cloud

Lower IT complexity and overhead and scale quickly with a cloud-native CMS solution deployed on Sitefinity Cloud.


ASP.NET Core is a next-gen frontend framework with which you can get ahead and stay ahead. Code quicker, supercharge frontend development, and launch your product on the market!

Success Stories

Screencap from Sitefinity website. Nothing that's easy is worth it... unless it's Sitefinity. $3/47M avg total cost benefits. 245% avg ROI. 13 months avg payback period.

If we take a look at the total economic impact statistics of the CMS platform, Sitefinity clients have enjoyed:

  • $3.47M in average total cost benefits
  • An average ROI of 245%
  • An average payback period of 13 months

These clients include Payworks, Conway Regional Health Care Systems, NTU Singapore, Think Rice and Fujitsu General Australia.

“Sitefinity perfectly marries the rigor of DevOps and the flexibility of the business into one platform. The .NET Core technology has enabled us to accelerate development time and perfectly blend custom backend integrations and rich frontend user experiences.”

— Randy Muns, Digital Operations Leader, Payworks

To get started with Progress Sitefinity, you can request a personalized demo.

You can also launch a 14-day hosted free trial or run Sitefinity 15 on your development server, with full access to all product features and support from experts.

Surajdeep Singh

Surajdeep Singh has been working in the tech sphere as a marketing guru and journalist for more than six years, with a specialty in blockchain and Web3. He has donned several hats in marketing and journalism over the years and worked with many reputable brands. Feel free to reach out to him on LinkedIn.


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