This blog looks at some of the main challenges that modern marketing teams face and how Sitefinity can help them deliver results.
While marketers like you and me typically have similar goals, we often face our own unique challenges. Some of us rely heavily on IT to do everything from publishing new web pages to updating basic content. Others may have trouble finding the technology and tools that can help us do our jobs even better. Whatever the case may be, there’s always room to improve and optimize the various components of our strategies and operations.
Is content management, or keeping multiple websites up to date, time-consuming and frustrating? How long does it take before your request makes it to the top of your IT team’s backlog? While researching the competition, do you get fascinated by their agility and the cadence of new content being published? Have you reached the point where, in despair, you think, “If only I could…”?
Across industries and verticals, marketing teams share the same priorities—from growing traffic, to converting visitors to customers, to proving the ROI of their marketing initiatives.
|• Converting contacts/leads to customers
• Driving traffic to website
• Increasing revenue derived from existing customers
• Proving the ROI of marketing efforts
• Sales enablement
• Reducing the cost of customer acquisition
|• Generating traffic and leads
• Proving the ROI of marketing efforts
• Securing enough budget
• Identifying the right technologies
• Managing organization’s websites
• Targeting content for an international audience
Let’s face it, we all dream of the moment when we will be able to easily create digital experiences that are personalized to our audiences without having to rely on IT to do it. We deserve this triumph!
Progress Sitefinity was engineered with ease of use in mind to help foster productivity. Powerful yet intuitive content management, personalization, A/B testing and advanced analytics capabilities help you maximize your productivity and deliver results.
Sitefinity also enables organizations to deliver content and digital commerce across multiple channels. Managing a single website, or more than a dozen, is as straightforward and as simple as clicking a couple of buttons. Whether your goal is to reach office workers at their desktop station, on-the-go commuters or bargain hunters on Black Friday, Sitefinity can help you deliver personalized content and digital commerce across devices and channels.
Easy integration with leading CRM and marketing automation systems such as Salesforce, Microsoft Dynamics, HubSpot, Eloqua and Marketo enables you to optimize your funnel as you nurture prospects on their way to becoming loyal customers.
“Our use case is unique,” one might argue. And yet, whether you are a local realtor, an international B2B vendor or a multi-branch bank/financial institution, Sitefinity is there to help you tailor the digital experience to your customers’ needs, not the other way around.
Challenges such as building custom content types, complex forms and conversion-ready pages are easier to overcome thanks to its dynamic content module builder, intuitive drag-and-drop page creation experience, rule-based forms and built-in field validation.
Sitefinity is designed to help you address each of these challenges so that you can quickly build the marketing content your organization needs to thrive. Rather than just tell you how it works though, we’ll show you instead—check out the infographic below to see how Sitefinity can make your life as a marketer easier.
If, after checking out the infographic above, you want to try Sitefinity for yourself, feel free to start a 30-day trial.
Alexander Shumarski is a Sitefinity Product Marketing Manager at Progress. He has spent the past 10+ years managing large-scale website initiatives and has deep-dived into online media and e-commerce industries. An adventurer at heart and a power CMS user, he has embarked on a journey to empower marketers to tell compelling stories without reliance on IT.
Let our experts teach you how to use Sitefinity's best-in-class features to deliver compelling digital experiences.Learn More
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