Tag: marketing
Reed Hansen on Authenticity, Critical Thinking & Human Touch
ICYMI: Reed Hansen talks humanities majors, AI-driven marketing & why marketers must stay human in the age of AI.
4 Strategies for Managing Your Brand’s Online Reputation
Do you know what people are saying about your brand online? If not, this post will explain why it’s important to understand the general sentiment of your brand and how to take an active role in managing it.
Tom Wentworth on Taste, CMS Evolution & the Future of AI-Driven Marketing
ICYMI: Tom Wentworth Explains How Taste Is the New Competitive Advantage in an AI-Powered World
How to Measure ROI From Your DXP Investment
You’ll need to determine which KPIs best represent the value that the DXP brings to the organization, then translate those values into revenue numbers so you can calculate the ROI.
The New Search Reality: Matt Bertram on Fractured Traffic, Smarter Buyers & the KPIs That Actually Matter
ICYMI: Matt Bertram on the Collapse of “Old SEO” and the Rise of Everywhere Search
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