Alexander Shumarski

Alexander Shumarski is a Sitefinity Product Marketing Manager at Progress. He has spent the past 10+ years managing large-scale website initiatives and has deep-dived into online media and e-commerce industries. An adventurer at heart and a power CMS user, he has embarked on a journey to empower marketers to tell compelling stories without reliance on IT.

Articles by the Author

Sitefinity 15.4 Update: AI-Ready CMS Features That Help Marketers Get Things Done

AI discovery is replacing “10 blue links.” This post breaks down what’s new in Sitefinity 15.4—AI-friendly structured content, built-in SEO and Brand Agents, RAG retrieval and dynamically generated experiences—so your content stays visible in both search engines and AI assistants.

Digital Experience Sitefinity

Alexander Shumarski March 31, 2026

The State of SEO and GEO in 2026: How to Stay Visible as AI Replaces Clicks

Discover how SEO and GEO are really changing in 2026—what still works, what no longer does and how to stay visible in answer engines.

Digital Experience Sitefinity

Alexander Shumarski February 12, 2026

Illustration of a hand interacting with digital UI elements, including a monitor, smartphone, and floating interface components, symbolizing AI-powered content assistance and automation in digital design.

How AI-Powered Content Assistants Are Changing the Game for Complex Organizations

Discover how Sitefinity AI Assistant enhances content retrieval and user experience with GenAI-powered conversations, reducing friction and improving engagement.

Digital Experience Sitefinity

Alexander Shumarski August 07, 2025

llustration of content discovery process with chat bubbles, gears, user icons and a magnifying glass symbolizing communication, settings and user engagement

How to Improve Content Discoverability and Engagement on Your Website

Discover practical ways to boost website engagement through smarter content discovery. Learn how to improve navigation, search, homepage layout and use AI assistants to help users find what they need faster.

Digital Experience

Alexander Shumarski August 07, 2025