Tag: marketing
ABM: Making the Unknown Website Visitors Known
In our fourth installment of this six-part series, we will explore how we as marketers can expand our reach when personalizing. In all analytics platforms, we can easily see the breakdown of new versus returning users. And we can identify which pages they go to and how many conversions were ...
The surprising potential of peripheral vision in driving user attention
Have you ever worn glasses then after a while switched to contact lenses? If so, you know how unreal it feels. Like accessing another perception to explore the world around you, it’s a new experience, a new sense through which you are completely aware of the space and movements around you. You feel excited, alive. But why is ...
Persistence Pays Off in a Nurture
My team uses technology and data to enable our business processes—this would classify me as a “digital marketer.” In my role and working for Progress any prospective salesperson is going to know we have a marketing technology stack, and I am a target to be sold the latest solution that ...
Drive Engagement: Serve More Relevant Content to Personas
In our third installment of this six-part series, we will explore the benefit of personalizing content for target personas.
5 Free Ways to Enhance Your Content with Data Visualization
Have you ever spent countless hours researching and writing about a topic, only to have dismal number of interactions with your content? This is a writer’s worst nightmare. Avoid the pitfall of no one reading your hard work by following these tips to make your content pop. My greatest revelation ...
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