Tag: marketing
The Top 5 Trends in Marketing Analytics
Having information about a prospect such as their job role, interests, or preferences is imperative to your ability to market and sell to that person. The more you understand, the easier it is to convince a prospect to buy or consume your product or service, ultimately making your business more...
The Rise of Employee Self-Service Data – and IT’s New Role
We’ve all heard it: the era of big data is upon us. Adapt or die.
Never before has data been more important in business. Companies like Amazon, Apple, Facebook, Netflix, Google and others are doing remarkable things with troves of consumer, user and employee information. How do they do it?
The...
Help Yourself to These New Marketing Resources!
Progress Partners, we’re excited to introduce our exclusive NEW Ignite Marketing Resources site. The site is...
Introducing Progress Partner OpenMic
Coming soon to a computer screen near you: Progress Partner OpenMic! This great new program is a series of live, interactive online video sessions where Progress Partners can learn from - and drive- discussions around topics of interest related to Progress technology and areas of expertise including...
Are You Integrated Yet?
Change is in the air as the walls that so neatly separated paid, earned and owned media are slowly coming down. Is your communications team or agency ready for what’s ahead?
As I mentioned in my last blog post, the framework for all of my contributions here will be the concept of integrated...
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