Tag: marketing
WEBINAR: The Four Keys to Successful Digital Marketing
Tomorrow I’ll be sharing my very latest thoughts on the evolution of marketing. If you’re free at 10am ET on Wednesday, February 25,...
Speaking Your CEO’s Language
In my last post I began to explore my initial experiences interacting with CEOs. It can be a frustrating experience for marketers, especially young ones, to try and understand the approach their CEOs have to running and marketing the business.
I was a young product marketing manager in my first...
Language Lessons for Marketers
I closed my last post by commenting that smart marketers have to know how to speak “CEO” if they want to succeed. I have two anecdotes I’d like to share about this. My first proper social media CEO presentation was in 2008,...
CMOs: There is Hope!
In my last post, I mentioned the growing trend of marketing integration, and what it means for both agencies and marketers. This trend is not only reinforcing the value of traditional (product-driven) marketing, but also...
Marketing is 90% data, and 10% gut
We’re all familiar with the old marketing question – is it knowledge or instinct that generates leads? In today’s data-driven world good marketing campaigns are based on rich information. This represents a huge shift across the marketing function and the business. Let’s take a look at the critical...
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