Tag: marketing
Marketing that Matters: What Demand Gen, PR, Social, Lead Gen and Content Have in Common
I recently had a conversation with a former colleague who I've worked with for years, and she asked me about making transitions in your career and how it relates to what you do now. We had a great conversation, but it's something I had been thinking about on and off ...
Social Media Mediums and You Part 1—The Standard Platforms
Social Media is nothing new, but different social media networks, how they operate and who’s using them is in constant flux. What’s popular today may not be tomorrow, and who you’re talking to may change quickly. Every network isn’t for every business, and it’s important to use your resources wisely; ...
Marketing Lessons from the Appalachian Trail
Don’t Leap to Conclusions from Your Data When I hike alone, I carry a satellite beacon as well as my cell phone in case of emergency. It also lets friends and family follow my progress via social media. The image below is part of a tracking report from my hike ...
Remove Blind Spots from Your Digital Marketing in 2 Steps
Let’s face it—we all have our blind spots. Not just in our side mirrors while driving, but in our daily activities as well. In any complex situation, the human brain tends to oversimplify, which means immediately we are missing a lot of what’s actually happening. The bad news: In digital ...
Time to End the Tug of War Between IT and Business
What does Digital Transformation really mean? In post seven of our series, learn the value of aligning IT and business users, and how you can do it.
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