Tag: marketing
Persistence Pays Off in a Nurture
My team uses technology and data to enable our business processes—this would classify me as a “digital marketer.” In my role and working for Progress any prospective salesperson is going to know we have a marketing technology stack, and I am a target to be sold the latest solution that ...
Drive Engagement: Serve More Relevant Content to Personas
In our third installment of this six-part series, we will explore the benefit of personalizing content for target personas.
5 Free Ways to Enhance Your Content with Data Visualization
Have you ever spent countless hours researching and writing about a topic, only to have dismal number of interactions with your content? This is a writer’s worst nightmare. Avoid the pitfall of no one reading your hard work by following these tips to make your content pop. My greatest revelation ...
4 Guerrilla Content Tactics (with examples) for your Content Marketing Strategy
Every so often you need “guerrilla activity” to boost your content marketing results. Of course, having a sound and well-coordinated content marketing strategy is a must for just about any company these days. And a great guerilla tactic will only benefit you if it fits into the larger strategic plan. ...
Content is King But the Customer Journey Reigns Supreme
Content is King! But without a way to effectively leverage content to drive action and harness the resulting data, your results will disappoint.
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