Tag: marketing
4 Guerrilla Content Tactics (with examples) for your Content Marketing Strategy
Every so often you need “guerrilla activity” to boost your content marketing results. Of course, having a sound and well-coordinated content marketing strategy is a must for just about any company these days. And a great guerilla tactic will only benefit you if it fits into the larger strategic plan. ...
Content is King But the Customer Journey Reigns Supreme
Content is King! But without a way to effectively leverage content to drive action and harness the resulting data, your results will disappoint.
How I Fell Off My Digital Platform Shoes
The mid-1990s saw the reemergence of the platform shoe. It also saw the popular adoption of the internet. Check this out! We’ve obviously come a long way since that time, not only in fashion, but in our understanding of what the internet can do. Those of us in marketing ...
Drive Users through Funnel with Behavioral Personalization
In our second installment of this six-part series, we will explore the benefit of using a visitor’s behavior to personalize their journey. Think about it: each visitor who comes to your website has a unique experience. Some may share similar paths, but at some point their journey will differ—especially ...
Make Your Website the Center of Your Digital Empire
Brands strive to exist wherever their audience gathers, and they’re always on the lookout for the next proverbial watering hole. Whether it’s a new social network, image sharing app or anything else, businesses are ready to jump on the platform du jour and engage their target audiences. Building Your Brand ...
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