Tag: marketing
How Advanced is Your Marketing Attribution?
Marketing attribution is the method of assigning values to the different touchpoints of the user journey that lead to conversions, so we can measure the effect of the marketing spend. Connecting and tracking all user touchpoints properly is difficult, because of the combination of mobile and desktop devices as well ...
Digital Transformation: 3 Steps to Overcoming the Chaos (for Web Marketers)
The scope of digital marketing has been evolving rapidly, and for anyone who is in a full-time digital marketing position, the constant introduction of new technologies, tools and best practices could easily feel overwhelming.
A CMS is the Key to Delivering a Great Customer Experience
In our Digital Marketing Maturity Guide we provided a series of questions that asked respondents to rank their usage of various marketing systems, including Web Content Management (WCM/CMS). The chart below shows the results for the CMS category (the overall results from our survey can be found here). Interestingly, ...
Two Big Reasons Why Icon Fonts Are Not Dead
Lots of articles on the web compare using icon fonts to using SVGs. Published on respected sites such as CSS-Tricks and Sitepoint, some articles advocate against Icon fonts while some are in favor of them. It’s a heated debate, but the “modern” opinion seems to be that using ...
Mobile Micro-moments: Are You Optimized?
Mobile devices have redefined us: how we search, learn and buy. Through these small devices, we are easily connected to the world, our favorite brands and the oddest facts—if we so choose to google them—wherever we go. In fact, Google has labeled these instances of connection “micro-moments.” According to Google...
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