Tag: marketing
How I Fell Off My Digital Platform Shoes
The mid-1990s saw the reemergence of the platform shoe. It also saw the popular adoption of the internet. Check this out! We’ve obviously come a long way since that time, not only in fashion, but in our understanding of what the internet can do. Those of us in marketing ...
Drive Users through Funnel with Behavioral Personalization
In our second installment of this six-part series, we will explore the benefit of using a visitor’s behavior to personalize their journey. Think about it: each visitor who comes to your website has a unique experience. Some may share similar paths, but at some point their journey will differ—especially ...
Make Your Website the Center of Your Digital Empire
Brands strive to exist wherever their audience gathers, and they’re always on the lookout for the next proverbial watering hole. Whether it’s a new social network, image sharing app or anything else, businesses are ready to jump on the platform du jour and engage their target audiences. Building Your Brand ...
5 Simple Steps to Drastically Improve Email Marketing
Email is extremely personal. It's one thing we generally don't share with anyone, including long-time friends and family members. However, a shocking 67% of people surveyed reported that they share email and social networking passwords with their partners. This means that when you, as an entity, send an email to ...
The Often Overlooked Marketing Asset: Your Employees (Part 1)
Part 1: The Social Media Opportunity These days when I roam the hallways of our headquarters in search of that mid-afternoon slump-stopper, I see some of my colleagues furiously running their fingers over their phones and staring at their screens with a silly smile on their faces. Are they wasting ...
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