Tag: marketing
Solving Marketers’ Top Data Challenges
Marketers are often relied upon to provide critical data to the business. But consolidating data from various sources, and then segmenting, targeting, and reporting on that data is challenging, if not impossible. Identifying these challenges and determining an effective strategy to tackle them is key...
3 Reasons to Ignite Your Marketing Strategy
Have you seen our new Ignite Marketing Resource Site? It’s a goldmine of resources that can help you generate pipeline, create new campaigns, grow your social media footprint, develop strategic...
The Top 5 Trends in Marketing Analytics
Having information about a prospect such as their job role, interests, or preferences is imperative to your ability to market and sell to that person. The more you understand, the easier it is to convince a prospect to buy or consume your product or service, ultimately making your business more...
The Rise of Employee Self-Service Data – and IT’s New Role
We’ve all heard it: the era of big data is upon us. Adapt or die.
Never before has data been more important in business. Companies like Amazon, Apple, Facebook, Netflix, Google and others are doing remarkable things with troves of consumer, user and employee information. How do they do it?
The...
Help Yourself to These New Marketing Resources!
Progress Partners, we’re excited to introduce our exclusive NEW Ignite Marketing Resources site. The site is...
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