The idea was great and the app works well. Now, how do you encourage your target audience to install it? Here are four quick tips for promoting mobile apps through email, search marketing, social networking, and your website.
This articles explores how businesses are getting more out of their mobile marketing: more followers, more feedback, more collaboration, more results!
Mobile technology should be considered a powerful catalyst to propel your businesses forward. Demand for instant access to information and...
As part of our Partner+ Program, we recently rolled out the very first round of our Powered by Progress Award program where we challenged our partners to put together creative sales, marketing, event or program campaigns focused...
Don't fall victim to any of these common social marketing ailments.
I am a public relations professional by training and practice, but I spent a few years as a "programmer / analyst" that helped sharpen my tech skills. That technical background helped me see the value of blogging and social...
How do we embrace new marketing technologies without losing the personal touch?
As a marketer who spent six years in IT, I was always somewhat of an anomaly wherever I worked. Several friends and former colleagues are convinced to this day that I hold some kind of engineering degree. I was...