Author: Todd Van Hoosear
Todd Van Hoosear is vice president of public relations for Eric Mower + Associates' Boston office, where he helps clients in the engineering, mobile, cloud, networking, consumer technology and consulting spaces bring new ideas – and new takes on old ideas – to the market. He also teaches new media and public relations at Boston University, and serves as a Fellow at the Society for New Communications Research. Find him on Twitter at @vanhoosear.
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To Pay or Not to Pay, That is the Question
Should you pay for sponsored content? Read this fascinating example to find out why you might need to. -
The ROI of Calculating Your Marketing ROI
In our last post, we explored the five categories of marketing metrics, closing with a brief mention of one of the most popular measurement tools in marketing today: ROI. In today’s post, I want to... -
The Marketing Measurements You’re Missing
Whether the focus of your marketing efforts is lead generation or awareness, measurement is critical to justifying your continued existence. So why then, if it’s so important,... -
How Awareness and Lead Generation Marketing Differs
What’s the difference between awareness and lead generation marketing strategies and metrics? Why bother with awareness marketing at all? -
What Drives You?
2015 will be the year that PR catches up with marketing metrics, but Todd van Hoosear urges caution. -
WEBINAR: The Four Keys to Successful Digital Marketing
Tomorrow I’ll be sharing my very latest thoughts on the evolution of marketing. If you’re free at 10am ET on Wednesday, February 25,... -
Speaking Your CEO’s Language
In my last post I began to explore my initial experiences interacting with CEOs. It can be a frustrating experience for marketers, especially young ones, to try and understand the approach their CEOs have to running and marketing the business. I was a young product marketing manager in my first... -
Language Lessons for Marketers
I closed my last post by commenting that smart marketers have to know how to speak “CEO” if they want to succeed. I have two anecdotes I’d like to share about this. My first proper social media CEO presentation was in 2008,... -
CMOs: There is Hope!
In my last post, I mentioned the growing trend of marketing integration, and what it means for both agencies and marketers. This trend is not only reinforcing the value of traditional (product-driven) marketing, but also...
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