Customer Segmentation, Personalization and the User Experience
January 13, 2025
Customer segmentation is the process of breaking up target users into groups based on shared characteristics. This process is crucial for marketing as there’s no such thing as a one-size-fits-all approach. In this post, we’ll explore everything you need to know to get started with user segmentation.
Native Next.js support with integrated hosting, backend UI customizations in Sitefinity SaaS, expanded audience analysis and targeting in Sitefinity Insight and usability improvements for both technical and business users sum up a robust update that we’re about to explore in detail.
When personas are informed by research, they can be powerful tools … but when they’re created based on assumptions or guesses, they can set you back quite a ways. Learn how to create useful and data-based personas!