Digital Experience

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Customer Segmentation, Personalization and the User Experience
January 13, 2025
Customer segmentation is the process of breaking up target users into groups based on shared characteristics. This process is crucial for marketing as there’s no such thing as a one-size-fits-all approach. In this post, we’ll explore everything you need to know to get started with user segmentation.
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Revolutionizing Rule Modeling with Corticon 7.1’s New AI Assistant
Corticon 7.1 introduces the Corticon AI Assistant. See how this new release can help boost productivity and improve your rule design.
Sitefinity 15.2: The Next Chapter in Content and Experience Delivery
Native Next.js support with integrated hosting, backend UI customizations in Sitefinity SaaS, expanded audience analysis and targeting in Sitefinity Insight and usability improvements for both technical and business users sum up a robust update that we’re about to explore in detail.
UX Crash Course: Personas
When personas are informed by research, they can be powerful tools … but when they’re created based on assumptions or guesses, they can set you back quite a ways. Learn how to create useful and data-based personas!
Making Your Content AI-Friendly: A Practical Guide
Stop thinking of AI as an obstacle to be gamed or outsmarted, and start seeing it as a means to enhance human-centered content creation.

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