John Iwuozor

Content Lead

DualEntry

John Iwuozor is a content marketer and strategist who works with high-growth B2B SaaS and media companies. He currently works as Content Lead at DualEntry.

Bio Overview

Over the past five years, he has helped prominent brands and publications including Forbes Advisor, Ramp and Rippling build and scale their content programs. He has a background in mathematics and data science and holds an MSc in Mathematics and Data Science from the University of Stirling. He enjoys experimenting at the intersection of AI and SEO, conducting research, and finding practical ways to improve search visibility and drive growth.

John has also spoken at industry events including BrightonSEO, where he has shared his research and ideas around search and AI. Outside of work, he is an avid chess player and enjoys going down random rabbit holes, whether that means learning about a new subject or building something just because it seems cool.

Areas of Expertise

SEO, GEO & AI Search
Cybersecurity & Data Governance
Enterprise AI
Data & Analytics
Content strategy & marketing

Credentials & Publications

MSc in Mathematics and Data Science, University of Stirling

Connect

LinkedIn: https://www.linkedin.com/in/john-iwuozor/

Articles by the Author

How AI Assistants Help Visitors Find Answers on Your Website

Your customers have questions. Help them find answers. Progress Sitefinity AI Assistant can answer visitor search questions based on website content, citing its resources.

Digital Experience Sitefinity

John Iwuozor November 12, 2026