John Iwuozor

Content Lead

DualEntry

John Iwuozor is a content marketer and strategist who works with high-growth B2B SaaS and media companies. He currently works as Content Lead at DualEntry.

Bio Overview

Over the past five years, he has helped prominent brands and publications including Forbes Advisor, Ramp and Rippling build and scale their content programs. He has a background in mathematics and data science and holds an MSc in Mathematics and Data Science from the University of Stirling. He enjoys experimenting at the intersection of AI and SEO, conducting research, and finding practical ways to improve search visibility and drive growth.

John has also spoken at industry events including BrightonSEO, where he has shared his research and ideas around search and AI. Outside of work, he is an avid chess player and enjoys going down random rabbit holes, whether that means learning about a new subject or building something just because it seems cool.

Areas of Expertise

  • SEO, GEO & AI Search
  • Cybersecurity & Data Governance
  • Enterprise AI
  • Data & Analytics
  • Content strategy & marketing

Credentials & Publications

MSc in Mathematics and Data Science, University of Stirling

Connect

LinkedIn: https://www.linkedin.com/in/john-iwuozor/

Articles by the Author

The New Rules of Brand Consistency in the Age of AI Search
Brand consistency has always mattered, but with AI search now driving first impressions, this importance is amplified more than ever. If LLM inputs are inconsistent, the output will be too.
What Is LLMO, and Why Does It Matter for AI Search?
LLMO enables AI systems to interpret and describe your brand when users ask questions in your space. Here’s how it fits in with GEO and AEO for your content strategy.
How Agentic AI Improves Multichannel Publishing
Discover how agentic AI streamlines multichannel publishing through autonomous workflows for content creation, repurposing, distribution, personalization and governance.
The Cost of Outdated CMS Workflows (and How to Modernize Them)
Watch out for these indicators that your CMS isn’t working how you expect, and may even be holding you back.
Agentic AI vs. Traditional Automation: What Changes in CMS?
Businesses are moving toward agentic AI systems that learn, adapt and deliver results continuously. Are you ready to evolve your CMS from a publishing tool into a growth engine?
Ethical and Operational Risks of Agentic AI in CMS
While Agentic AI in CMS has great potential to transform your workflows, it comes with risks too, so a thoughtful, proactive approach is best.
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