John Iwuozor

Content Lead

DualEntry

John Iwuozor is a content marketer and strategist who works with high-growth B2B SaaS and media companies. He currently works as Content Lead at DualEntry.

Bio Overview

Over the past five years, he has helped prominent brands and publications including Forbes Advisor, Ramp and Rippling build and scale their content programs. He has a background in mathematics and data science and holds an MSc in Mathematics and Data Science from the University of Stirling. He enjoys experimenting at the intersection of AI and SEO, conducting research, and finding practical ways to improve search visibility and drive growth.

John has also spoken at industry events including BrightonSEO, where he has shared his research and ideas around search and AI. Outside of work, he is an avid chess player and enjoys going down random rabbit holes, whether that means learning about a new subject or building something just because it seems cool.

Areas of Expertise

  • SEO, GEO & AI Search
  • Cybersecurity & Data Governance
  • Enterprise AI
  • Data & Analytics
  • Content strategy & marketing

Credentials & Publications

MSc in Mathematics and Data Science, University of Stirling

Connect

LinkedIn: https://www.linkedin.com/in/john-iwuozor/

Articles by the Author

Do You Actually Need RAG, or Just Better Search?
When is traditional search enough, and when do you need to upgrade to RAG search for your website?
Which Team Owns AI Discovery? Content, SEO, Search, Data, IT?
With a governed foundation, teams can collaborate on an AI-powered discovery experience with clear ownership that helps all teams.
8 Signs You’ve Outgrown Custom Scripts for File Transfers
Watch for these eight signs that your script setup is no longer fitting the job. And what to do next.
How to Build a RAG Test Set Before You Launch
Test how your RAG system handles vague, misspelled, random and generally human questions before adding it to your production site. Here’s how.
Is Your CMS Ready for AI Search? How CMS Architecture Impacts AI Visibility
Learn how your CMS impacts AI search visibility and how structured data, taxonomy, metadata and content governance can improve discoverability.
The New Rules of Brand Consistency in the Age of AI Search
Brand consistency has always mattered, but with AI search now driving first impressions, this importance is amplified more than ever. If LLM inputs are inconsistent, the output will be too.
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