Digital Experience

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Customer Segmentation, Personalization and the User Experience
January 13, 2025
Customer segmentation is the process of breaking up target users into groups based on shared characteristics. This process is crucial for marketing as there’s no such thing as a one-size-fits-all approach. In this post, we’ll explore everything you need to know to get started with user segmentation.
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Using Color Psychology for Healthcare Web Design
Explore the use of color in healthcare and healthtech design and best practices for choosing colors based on psychology and color theory.
Doing More with Less: How to Scale Your Content Operations with a Lean Team
Quality content and a streamlined strategy can help your lean content operations team scale to meet your needs and move the needle for the business.
The Content Personalization Playbook: A Step-by-Step Guide for Marketers
Implementing a successful personalization strategy can seem daunting, but this five-step playbook can help you get started.
Revolutionizing Rule Modeling with Corticon 7.1’s New AI Assistant
Corticon 7.1 introduces the Corticon AI Assistant. See how this new release can help boost productivity and improve your rule design.

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