Adam Bertram
Adam Bertram is a 25+ year IT veteran and an experienced online business professional. He’s a successful blogger, consultant, 6x Microsoft MVP, trainer, published author and freelance writer for dozens of publications. For how-to tech tutorials, catch up with Adam at adamtheautomator.com, connect on LinkedIn or follow him on X at @adbertram.
Articles by the Author
Content Velocity vs. Content Debt: The Real Math Behind Publishing Speed
It’s time to figure out the cost of maintaining the content your team is pressured to keep producing. Velocity isn’t as important as value.
Applying the 80/20 Rule to Secure File Transfer: Prioritizing Critical Data Movement with MFT
The Pareto Principle (80% of outcomes stem from 20% of causes) provides a framework for prioritizing security resources where they'll have exponential impact.
What’s the Right File Transfer Automation Approach Based on Your IT Environment
When data is everywhere, a hybrid managed file transfer system can help organizations handle that complexity.
The Cookie Apocalypse Survival Guide: First-Party Data Strategies for 2026 and Beyond
Ready to embrace first-party data capabilities? Start with a data audit, create consent mechanisms and evaluate CDPs based on verifiable features.
AI Content Creation: Finding the Human Touch in a Machine-Generated World
Learn how to leverage AI for content efficiency without sacrificing your brand's authentic voice, featuring Sitefinity governance-focused AI toolkit.
The Great Resignation of Scripts: Why This Is the Year IT Teams Break Free from Manual File Transfers
As IT teams struggle to maintain legacy file transfer scripts amid high staff turnover, now is the time to consider moving to automated file transfers.
Latest Stories in Your Inbox
Subscribe to get all the news, info and tutorials you need to build better business apps and sites