Customer Segmentation, Personalization and the User Experience
January 13, 2025
Customer segmentation is the process of breaking up target users into groups based on shared characteristics. This process is crucial for marketing as there’s no such thing as a one-size-fits-all approach. In this post, we’ll explore everything you need to know to get started with user segmentation.
4 Strategies for Better Site Search
A user-friendly site search can improve the overall user experience of your website. Here are four best practices for improving your search functionality.
Building a Future-Ready Martech Stack with Composability
Marketing technology stacks allow for modularity, scalability and agility. See why composability in martech matters and how to craft your own martech strategy.
A Look at the Technologies Transforming the Healthcare Industry
The decline of Telehealth 1.0 is a sign that the healthcare industry is due for a massive overhaul. See what sorts of technologies are paving the way and what designers and developers need to know about their applications.
You Get a CDP! And You Get a CDP! Making Sense of the Very Crowded CDP Space
“CDP” has become a catch-all acronym. Let’s see what customer data platforms are really supposed to offer, and the different types you’ll find in today’s market.
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