Customer Segmentation, Personalization and the User Experience
January 13, 2025
Customer segmentation is the process of breaking up target users into groups based on shared characteristics. This process is crucial for marketing as there’s no such thing as a one-size-fits-all approach. In this post, we’ll explore everything you need to know to get started with user segmentation.
UX Crash Course: Prototyping
Even if you don’t have access to advanced prototyping tools, there’s still a lot you can do. Let’s take a look at some different options for prototyping and how you can leverage them.
5 Best Niches for Designers and Developers in 2025 and Beyond
Trying to find a niche with plenty of opportunities? Ecommerce, healthcare, finance, education and gaming show lasting power and different ways to work in them.
How to Conduct a Competitive Analysis [Template Included]
Wondering if a competitive analysis is worth your while? Learn the benefits of conducting one before you build a new website or app as well as the six-step process for conducting one. A free competitive and SWOT analysis template is included.
Bridging the Design-Development Gap in CMS Projects
To make your digital experience truly shine through your content management system, your designers and developers need to leverage each other. Here’s what that looks like.
Also Able to Explore
Latest Stories in Your Inbox
Subscribe to get all the news, info and tutorials you need to build better business apps and sites