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Overcome Martech Challenges with DataDirect

With so much data created by martech tools, marketing operations and IT teams can become overwhelmed. Progress DataDirect enables reliable, real-time access to martech data in CRMs, marketing automation and web analytics tools, creating actionable metrics and reduced burdens on IT. Connect your BI, reporting tool or data warehouse to popular applications like Salesforce, HubSpot and Google Analytics.

Connectivity You Can Count On

Progress DataDirect's Connectors for Martech follow in a long line of enterprise-grade connectors and drivers for cloud and on-prem applications. Learn everything you need to know about our ODBC and JDBC connectors.

Martech Connectivity Calculator

Calculate your Martech ROI to see the difference between homegrown data connectivity and using DataDirect.



Make decisions using your most current data.

Faster throughput between data sources and data warehouses or reporting tools is the difference between running your business on the most accurate information and information that is out of date. Generic and native drivers are often slow and unable to keep up with the real-time nature of your business. Enterprises rely on Progress DataDirect martech connectors because we’re demonstrably faster in head-to-head comparisons.


See trends across your channels.

Create dashboards that go beyond the data of just one martech application.  Connectivity to data from multiple sources visualized in a central BI, analytics or reporting tool allow better insight into the performance of campaign efforts and marketing spend. Quick and easy access to data mean less time spent on data discovery and custom coding.


Security you can count on.

You need to feel confident that your data is secure at every step in the connectivity process.  DataDirect connectors are engineered for enterprise-grade security standards.  We maintain a commitment to the secure transfer of data and 24/7 customer support. 

Featured Data Connectivity

Over 10,000 global enterprises in 160+ countries use DataDirect, including 96 of the Fortune 100 and over 350 ISVs worldwide