The martech landscape is booming and companies are increasingly producing data. If the data created by martech tools can’t be accessed quickly via a BI or analytics tools, employees will find other ways to get the data they need.
Shadow analytics is what happens when employees use non-sanctioned means to access and report on their martech data. From the perspective of users, shadow analytics is the path of least resistance. But from a corporate standpoint, shadow analytics is inefficient at best and, at worst, costly and fraught with regulatory compliance risks.
This on-demand webinar dives into the threat of shadow analytics and how ISVs and enterprises alike can fix it. The key is taking advantage of flexible pre-built connectors that give out out-of-the-box access to solutions like:
Watch to see how you can overcome shadow analytics with instant connectivity to vital martech data.
Director, Marketing Operations
Senior Product Marketing Manager