The martech landscape is booming and companies are increasingly producing data. If the data created by martech tools can’t be accessed quickly via a BI or analytics tools, employees will find other ways to get the data they need. 

Shadow analytics is what happens when employees use non-sanctioned means to access and report on their martech data. From the perspective of users, shadow analytics is the path of least resistance. But from a corporate standpoint, shadow analytics is inefficient at best and, at worst, costly and fraught with regulatory compliance risks. 

This on-demand webinar dives into the threat of shadow analytics and how ISVs and enterprises alike can fix it. The key is taking advantage of flexible pre-built connectors that give out out-of-the-box access to solutions like: 

• Microsoft Dynamics 365 
• Google Analytics 
• HubSpot 
• Salesforce
• Oracle Eloqua

Watch to see how you can overcome shadow analytics with instant connectivity to vital martech data.

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