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Shining the Light on Shadow Analytics with Martech Data Connectivity

On-Demand Webinar

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The martech landscape is booming and companies are increasingly producing data. If the data created by martech tools can’t be accessed quickly via a BI or analytics tools, employees will find other ways to get the data they need. 

Shadow analytics is what happens when employees use non-sanctioned means to access and report on their martech data. From the perspective of users, shadow analytics is the path of least resistance. But from a corporate standpoint, shadow analytics is inefficient at best and, at worst, costly and fraught with regulatory compliance risks. 

This on-demand webinar dives into the threat of shadow analytics and how ISVs and enterprises alike can fix it. The key is taking advantage of flexible pre-built connectors that give out out-of-the-box access to solutions like: 

  • Microsoft Dynamics 365 
  • Google Analytics 
  • HubSpot 
  • Salesforce
  • Oracle Eloqua

Watch to see how you can overcome shadow analytics with instant connectivity to vital martech data.


Featured Speakers

Carmen Gardiner

Carmen Gardiner

Director, Marketing Operations

Joelle Andrews

Joelle Andrews

Product Marketing

James Goodfellow

James Goodfellow

Senior Product Marketing Manager