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Companies Lag in Digital Marketing Efforts
Baseline Magazine October 14, 2016

Companies Lag in Digital Marketing Efforts

As technology continues to advance and a growing number of processes are digitized, digital marketing becomes more critical to business success. Organizations need to have integrated technology systems and processes, along with the ability to centrally analyze data from customer interactions. However, a survey of 700 marketing professionals from a range of industries, mostly based in the United States and Canada, concluded that the companies had an overall rank of "intermediate" for digital marketing maturity, suggesting room for improvement.

2016 Women to Watch in B2B marketing
FiereCMO October 13, 2016

2016 Women to Watch in B2B marketing

Over the past year, the B2B marketing landscape has continued to evolve, with marketers focused on tactics like account-based marketing, making the most of customer data and analytics technology, and providing top-notch personalized customer experiences. The marketers on FiereCMO’s list are on the cutting edge of these trends and more, while leading their organizations through an increasingly complex B2B ecosystem.

Progress Software Names Gupta as New CEO Replacing Pead
Barron’s October 11, 2016

Progress Software Names Gupta as New CEO Replacing Pead

Shares of software development tools maker Progress Software (PRGS) are up 2 cents in late trading at $27.72, after the company this afternoon announced that its CEO, Phil Pead, will retire, handing the reins to Yogesh Gupta, who previously served as CEO of startups such as Kaseya, a cloud software operator for IT management, and FatWire Software, a vendor of “web experience management software.”

7 attributes of a successful CMO in the digital age
CIO.com October 11, 2016

7 attributes of a successful CMO in the digital age

Conducting market research. Overseeing branding and messaging. Working with the sales team to drive revenue. These were the traditional responsibilities of a CMO. And they still are. But with the rise of digital marketing and social media, as well as video and mobile technologies and analytics and CRM, the role and responsibilities of CMO have grown and evolved.

B2B Firms Have Several Marketing Tech Systems to Integrate
eMarketer October 5, 2016

B2B Firms Have Several Marketing Tech Systems to Integrate

Business software firm Progress, which offers products including content management systems and customer experience solutions, and Dimensional Research surveyed B2B firms primarily in the Americas about their adoption and use of marketing tech. In only one area did a majority of respondents say they were “advanced”: ad networks.

What is the current state of AI?
SD Times September 30, 2016

What is the current state of AI?

With all of the advancements made in artificial intelligence and machine learning today, there seems to be an influx of tools and solutions that are starting to leverage cognitive capabilities. But do these tools and solutions actually reflect the true meaning of AI?

The tale of two Silicon Valley cities leads to APIs
CIO.com September 20, 2016

The tale of two Silicon Valley cities leads to APIs

Whether they're scientific, social or administrative, it's safe to say that APIs make the world work. This, of course, is no surprise. As TechCrunch contributors Matt Murphy and Steve Sloane clearly point out in "The Rise of APIs," APIs have been a key part of software development for decades. Furthermore, programmers understand that there's no need to reinvent the wheel.

Digital Transformation or Digital Denial?
No Jitter September 6, 2016

Digital Transformation or Digital Denial?

Digital technologies are radically transforming every facet of business. From the customer experience to employee engagement, user expectations keep growing. Yet many organizations have been resistant to change. This inaction now leaves digital decision makers facing a stark reality: They must digitally transform to survive -- and do it quickly.

DevOps, Digital Transformation Go Together
Enterprise Apps Today September 2, 2016

DevOps, Digital Transformation Go Together

DevOps, which Wikipedia defines as "a culture, movement or practice that emphasizes the collaboration and communication of both software developers and other IT professionals while automating the process of software delivery and infrastructure changes," will play a key role in digital transformation strategies for many companies, according to Everest Group's annual report on application services.

Progress DataDirect To Offer ‘Day One Support’ To Keep Pace with Changes to Popular Big Data Platforms
Integration Developer News September 1, 2016

Progress DataDirect To Offer ‘Day One Support’ To Keep Pace with Changes to Popular Big Data Platforms

Enterprises continue to struggle to keep up with frequent release cycles for many big data and cloud offerings. Enter Progress, which is looking to end the frustration of keeping end-to-end projects up and running with its new DataDirect’s Day One Support program.

How Will Pokemon Go Change the Way Developers Build Apps
App Developer Magazine August 23, 2016

How Will Pokemon Go Change the Way Developers Build Apps

It seems like everyone is playing Pokémon Go, the Pokémon collecting application that took the world’s mobile devices by storm. While the gaming phenomenon is all the rage among individual users who have got to catch ‘em all, the app’s innovative combo of GPS and augmented reality technologies will have a long-term impact on mobile and business strategies as companies digitally transform their businesses.

Coding in the Classroom: Learning the Future Language of Business
Entrepreneur August 22, 2016

Coding in the Classroom: Learning the Future Language of Business

Being multilingual is certainly a notable attribute, but in addition to spoken vernaculars, there are other languages arguably more integral in shaping the future of business -- namely, the coding languages that make up enterprises’ robust backend structures. These languages are fast becoming more important for students to learn an early age.

Poll: Marketing tech integration improving, still work to be done
FierceCMO August 22, 2016

Poll: Marketing tech integration improving, still work to be done

Marketing organizations have embraced marketing automation and technology solutions but are still working on fully integrating the systems they have in place, with a recent poll showing most teams require manual processes to get their systems to work properly.

Digital migration ultimatum advises the time for change is now
TechTarget August 10, 2016

Digital migration ultimatum advises the time for change is now

Progress Software is best known for its application development tools and venerable database. Recently, however, it became known for stirring up the cloud computing landscape, publishing a 32-page call to arms for businesses large and small. As this manifesto puts it, "deny and fade, or survive and thrive." To explain what it is calling a "digital ultimatum," Mark Troester, vice president of solutions marketing at Progress, spoke exclusively with SearchCloudApplications.

4 New Ways to Hitch a Ride on the Cloud
Barron's August 6, 2016

4 New Ways to Hitch a Ride on the Cloud

Tired of hearing about the handful of tech names everyone must own? Consider roaming a bit farther afield for cloud computing. Software tool-makers Twillio, New Relic, Atlassian, and Progress Software are off-the-beaten path.

Progress CEO Pead Aims to Ameliorate the ‘Emasculation’ of IT
Barron’s August 5, 2016

Progress CEO Pead Aims to Ameliorate the ‘Emasculation’ of IT

The other day, Phil Pead, who’s been head of 35-year-old Progress Software (PRGS) since 2012, stopped by Barron’s offices to discuss how the company is gaining new relevance for clients in the market for software development.

Data Lakes v. Data Warehousing In the Digital Transformation Boom
Information Management August 3, 2016

Data Lakes v. Data Warehousing In the Digital Transformation Boom

We are living in a digital era, in which the numbers of channels we use to interact and engage are always increasing. Businesses must transform to keep pace with, when, how, and where the digital customer wants to engage. They need quick insight from data to make rapid strategic and proactive decisions. But where is all of that data being stored?

This Is Where Women Have An Advantage In Tech
Fortune July 31, 2016

This Is Where Women Have An Advantage In Tech

The MPW Insiders Network is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for: How do you excel in a male-dominated industry? is written by Colleen Smith, vice president and general manager of OpenEdge at Progress.

Changes to the Channel: Rebranding around Digital Transformation
The VAR Guy July 25, 2016

Changes to the Channel: Rebranding around Digital Transformation

Rebrands happen. And more often than not, they are based on well-informed considerations and good intentions. But there’s no denying that a move this significant inspires curiosity at best and reservations at worst. When a technology partner lets its channel know that it’s going to rebrand around digital transformation, there might be some initial alarm before the excitement can set in. So how can you get your partners on board?

12 Key Guidelines for Making a Digital Transformation
eWeek July 19, 2016

12 Key Guidelines for Making a Digital Transformation

The old rules no longer apply, and that's a tough reality to face. Digital disruption is now part of our daily existence. It's time, and highly appropriate, for businesses of all sizes to face this new dynamic and begin to plan for a more integrated, technical future. Progress came up with 12 actionable principles an organization must consider as it plans for digital transformation.

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