Tag: marketing
Everyone Wants to Personalize. Almost Nobody Does.
Most companies treat personalization as an afterthought. Here's why that's costing you conversions and one test to run this week.
4 Things Causing Blind Spots in Your Marketing Strategy
If you don’t keep pace with marketing advancements, the worry is your brand will fall behind. But take care not to let speed make you susceptible to these blind spots.
Your Analytics Dashboard Is Gaslighting You: Finding Metrics That Matter
Vanity metrics don’t actually help you strategize your content. A structured framework like AARRR or HEART helps add dimension, and a CDP with AI-powered optimization helps illuminate the path forward.
AEO, GEO & SEO: What’s the Difference?
While the purpose of each of these optimization techniques is to improve brand visibility in search results, they target different aspects of the search engine results page. So, which should you use?
Beyond Efficiency: Kyle Lacy on AI, Upskilling and the Future of Marketing Teams
ICYMI: Kyle Lacy catches up with 10 Minute Martech on why AI success depends on people, not just tools.
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