Katie Austin
Katie Austin is a media strategist and audience engagement expert with a passion for data-driven storytelling. As the Strategic Awareness & Advocacy Lead for Progress Sitefinity, she brings years of experience in audience development, media analytics and social strategy from top mainstream media organizations.
Articles by the Author
Reed Hansen on Authenticity, Critical Thinking & Human Touch
ICYMI: Reed Hansen talks humanities majors, AI-driven marketing & why marketers must stay human in the age of AI.
Tom Wentworth on Taste, CMS Evolution & the Future of AI-Driven Marketing
ICYMI: Tom Wentworth Explains How Taste Is the New Competitive Advantage in an AI-Powered World
The New Search Reality: Matt Bertram on Fractured Traffic, Smarter Buyers & the KPIs That Actually Matter
ICYMI: Matt Bertram on the Collapse of “Old SEO” and the Rise of Everywhere Search
Humans Over Hype: Phil Gamache on Martech Tools, AI Fatigue & Why People Still Matter
ICYMI: Phil Gamache on the Rise of “Human-First Martech”
Beyond the Hype: Hazem El Zayat on AI, Strategy & Designing Relationships
ICYMI: Hazem El Zayat Catches Up with 10 Minute Martech on Why Strategy Should Always Come Before Tech
The New Frontier of Personalization: Juan Mendoza on Agentic AI, Consumer-Led Journeys & the Data Black Box Ahead
ICYMI: Juan Mendoza on the Rise of Volitional Personalization and the Collapse of Traditional Martech Assumptions
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