Katie Austin
Katie Austin is a media strategist and audience engagement expert with a passion for data-driven storytelling. As the Strategic Awareness & Advocacy Lead for Progress Sitefinity, she brings years of experience in audience development, media analytics and social strategy from top mainstream media organizations.
Articles by the Author
Measuring AI Search Visibility: Harley Helmer on Prompt Tracking, Backlinks and Why You Shouldn’t Bet Against Google
ICYMI: Harley Helmer catches up with 10 Minute Martech on the four-quadrant approach to tracking AI search and why marketers shouldn’t abandon their SEO foundations.
The Sitefinity Upgrade Readiness Matrix: Version, Renderer, Customizations and Integrations
If your team is contemplating a Sitefinity CMS upgrade, use this matrix to assess what you need to shore up before making the move or if your site is ready.
Spooky Season in Sitefinity: 5 Useful Tricks and 5 Unexpected Treats
Some of the best CMS treats are practical ones: fewer repetitive tasks, more relevant experiences and useful AI assistance right where your team works. This Halloween, we’re taking a tour of five Progress Sitefinity CMS capabilities that can make everyday content work a little easier.
What’s New in Progress Sitefinity CMS: SEO, AI Discoverability and Personalization
How should digital teams respond as search, AI-driven discovery and visitor expectations change?
The Human Side of AI: John Pehler on Context, Judgment and the Handoffs That Hold Marketing Back
ICYMI John Pehler catches up with 10 Minute Martech on investing in people, preserving context and improving how work moves between teams and systems.
Webinar Recap: Strategizing for SEO & GEO Success in 2026 and Beyond
See what the Progress Sitefinity webinar revealed about the changing search landscape, the rise of GEO and what marketing and IT teams should prioritize next.
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