Katie Austin
Katie Austin is a media strategist and audience engagement expert with a passion for data-driven storytelling. As the Strategic Awareness & Advocacy Lead for Progress Sitefinity, she brings years of experience in audience development, media analytics and social strategy from top mainstream media organizations.
Articles by the Author
Latest Sitefinity Webinar Explores the Next Evolution of AI-Powered Content Management
See what key themes, new capabilities and questions generated the most discussion in the latest Sitefinity webinar.
Progress MartechNEXT Returns This Fall, From St. Louis to Abbey Road
St. Louis and London have been added to the Progress MartechNEXT 2026 World Tour, with special experiences like an Abbey Road tour.
Personalization at Scale: Greg Joseph on AI, Connected TV and Why Willingness Drives Innovation
ICYMI: Greg Joseph catches up with 10 Minute Martech on how AI is making hyper-personalization a reality.
AI-First Marketing Starts with People: Allan Malcolm on AI, Brand Voice and the Future of Martech
ICYMI: Allan Malcom catches up with 10 Minute Martech on AI-forward marketing, brand voice and why humans still belong in the loop.
Beyond Behavioral Targeting: Kabir Daya on Human Stories, Experimentation, the Limits of Data
ICYMI: Kabir Daya catches up with 10 Minute Martech on why data without context is meaningless.
Human-Generated Wins: Heike Young on Storytelling, Innovation and Why Resonance Beats Reach
ICYMI: Heike Young catches up with 10 Minute Martech on why human storytelling is marketing’s most durable skill.
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