Katie Austin
Katie Austin is a media strategist and audience engagement expert with a passion for data-driven storytelling. As the Strategic Awareness & Advocacy Lead for Progress Sitefinity, she brings years of experience in audience development, media analytics and social strategy from top mainstream media organizations.
Articles by the Author
Beyond the Hype: Hazem El Zayat on AI, Strategy & Designing Relationships
ICYMI: Hazem El Zayat Catches Up with 10 Minute Martech on Why Strategy Should Always Come Before Tech
The New Frontier of Personalization: Juan Mendoza on Agentic AI, Consumer-Led Journeys & the Data Black Box Ahead
ICYMI: Juan Mendoza on the Rise of Volitional Personalization and the Collapse of Traditional Martech Assumptions
From Buzz to Belief: Mallory Russell on Storytelling That Actually Converts
ICYMI: Mallory Russell Catches Up with 10 Minute Martech on Why Storytelling is a Revenue Strategy
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People Over Platforms: Karen Steele on AI, Data and the New Marketing Org
ICYMI: Karen Steele on the Human Side of Martech in an AI-Obsessed World
Don’t Deploy and Annoy: Scott Brinker on AI, Strategy & the Rise of Responsible Martech
ICYMI: Scott Brinker Catches Up with 10 Minute Martech and Explains Why AI Can’t Replace Curiosity
Celebrating Excellence: Announcing the 2025 Sitefinity Partner of the Year Awards
Join us in congratulating the 2025 winners of the Sitefinity Partner of the Year Awards.
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