Katie Austin
Katie Austin is a media strategist and audience engagement expert with a passion for data-driven storytelling. As the Strategic Awareness & Advocacy Lead for Progress Sitefinity, she brings years of experience in audience development, media analytics and social strategy from top mainstream media organizations.
Articles by the Author
Webinar Recap: Strategizing for SEO & GEO Success in 2026 and Beyond
See what the Progress Sitefinity webinar revealed about the changing search landscape, the rise of GEO and what marketing and IT teams should prioritize next.
Beyond AI Content Generation: Neil Tewari on Context, Infrastructure and the Agentic Marketing Stack
ICYMI: Neil Tewari catches up with 10 Minute Martech on why AI marketing starts with context, not content.
Sitefinity Webinar Recap: Scaling for Gold with Olympic-Level Digital Performance
See how USA Swimming worked with Visus to modernize its digital experience in just 90 days, preparing for Olympic-scale traffic with speed, scalability and zero downtime.
AI Without Losing the Human Edge: Scott Snowden on Creativity, Communication and Smarter Martech
ICYMI: Scott Snowden catches up with 10 Minute Martech on why AI should unlock creativity, not replace it.
10 Best Practices for Building Better AI Agents in Your CMS
Prompt engineering got us started. Agent design is what comes next.
What to Look for in an AI-Ready CMS Platform
Adding AI features to a content management system doesn’t make it AI-ready. It needs the architecture, controls and flexibility to put AI capabilities to practical use.
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