Katie Austin
Katie Austin is a media strategist and audience engagement expert with a passion for data-driven storytelling. As the Strategic Awareness & Advocacy Lead for Progress Sitefinity, she brings years of experience in audience development, media analytics and social strategy from top mainstream media organizations.
Articles by the Author
From Invisible to Discoverable: Practical SEO and GEO Strategies Webinar
Good content isn't enough if search engines and AI systems struggle to find, understand or cite it. This recent webinar looked at practical SEO and GEO strategies teams can try.
How to Make Your Digital Experience Work for You Now and in the Future
With 2027 just around the corner, it’s time to decide where AI fits into your digital experience plans and what it needs to deliver to justify the investment.
Measuring AI Search Visibility: Harley Helmer on Prompt Tracking, Backlinks and Why You Shouldn’t Bet Against Google
ICYMI: Harley Helmer catches up with 10 Minute Martech on the four-quadrant approach to tracking AI search and why marketers shouldn’t abandon their SEO foundations.
The Sitefinity Upgrade Readiness Matrix: Version, Renderer, Customizations and Integrations
If your team is contemplating a Sitefinity CMS upgrade, use this matrix to assess what you need to shore up before making the move or if your site is ready.
Spooky Season in Sitefinity: 5 Useful Tricks and 5 Unexpected Treats
Some of the best CMS treats are practical ones: fewer repetitive tasks, more relevant experiences and useful AI assistance right where your team works. This Halloween, we’re taking a tour of five Progress Sitefinity CMS capabilities that can make everyday content work a little easier.
What’s New in Progress Sitefinity CMS: SEO, AI Discoverability and Personalization
How should digital teams respond as search, AI-driven discovery and visitor expectations change?
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