Katie Austin

Katie Austin is a media strategist and audience engagement expert with a passion for data-driven storytelling. As the Strategic Awareness & Advocacy Lead for Progress Sitefinity, she brings years of experience in audience development, media analytics and social strategy from top mainstream media organizations.

Articles by the Author

Discovery Is Changing: Paula Mantle on AI, Brand Consistency and the End of ‘More Content’
ICYMI: Paula Mantle catches wp with 10 Minute Martech on why discovery is shifting from browsing to recommendations.
First Principles Marketing: Al Moore on AI, Change Management and Building Scalable Teams
ICYMI: Al Moore catches up with 10 Minute Martech on why AI success starts with marketing fundamentals.
Beyond Efficiency: Kyle Lacy on AI, Upskilling and the Future of Marketing Teams
ICYMI: Kyle Lacy catches up with 10 Minute Martech on why AI success depends on people, not just tools.
Context Is the New Strategy: Chae O’Brien on AI, Signal vs. Noise & the Future of Go-to-Market
ICYMI: Chae O’Brien catches up with 10 Minute Martech on why AI without context is just noise.
Why the Best Digital Marketers Are Experimenting: Kevin Hein on AI, Group Chats and Letting Go of Control
ICYMI: Kevin Hein on messaging-first behavior, creative fatigue and the future of brand influence.
Progress MartechNEXT Is Going Global: The 2026 World Tour
Join us in person or online for free as we hear from martech industry leaders around the globe in the Progress MartechNEXT 2026 World Tour!
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