Tag: marketing

  • Marketing Means Business!

    Some folks seem to believe that marketing is a department staffed by people with a very strong attachment to crayons and color palettes, where you crank a handle and a lead falls out.  Somewhere that is consumed with campaigns and detached from fiscal reality. They couldn't be more...
    September 25, 2013
  • I want to tell you a story

    Story time is a very important time in my household.  Something that the children always look forward to; a little bit of down-time with mommy and daddy at the end of the day to sit together and share.  It's part of our routine and is pretty much non-negotiable.  If you can't make story time then...
    September 20, 2013
  • It’s Emotional

    I once asked a sales guy in a mobile phone store how often customers wanted his advice on what phone to choose.  Here's what he said: "Nine out of ten times people's minds are already made up.  I can tell them their choice is more expensive than other smartphones, or they'll get better...
    September 13, 2013
  • Content is King!

    "Garbage in, Garbage out". This is a familiar phrase that I am hearing used ever more frequently during conversations about technology in business. Want high quality financial reports? Need great customer insights from your CRM system? The technology alone can't do this – you’ve got to feed in the...
    September 05, 2013
  • COMPTEL Plus is Right Around the Corner

    Are you planning to be in San Francisco next week for COMPTEL Plus? If so, don’t forget to stop by the Progress booth, # 714, to chat about end-to-end customer experience management in the communication and media space and hear about...
    April 12, 2012