Tag: marketing
Frustrations of a Marketer—Personalization vs. Customization
As a marketer, my goal is to always get someone to do the intended action—whether that be downloading a paper, registering for a webinar, attending an event, reading a blog and the list goes on and on. But, that’s only one small piece of the puzzle. The other piece ...
The Often Overlooked Marketing Asset: Your Employees (Part 2)
Armed with a succinct mission statement, useful branded merchandise and social media skills, your employees can help promote your brand and improve your public persona.
3 Key Ingredients for a Successful Social Media Strategy
Three key takeaways to improve your social media strategy that apply to anyone, selling any product, at any level of social media marketing.
12 Tips to Build an Engaging B2B Homepage
An average visitor takes only a couple of seconds to decide whether to stay on a website. An organized, usable and reasonable website can add trustworthiness and competence to your company's reputation. Here are 12 tips you can take to build a high-performing homepage.
6 Ways to Improve Deliverability in Gmail’s Multi-Tab Inbox
Are your marketing emails landing in Gmail's Promotions tab? Google’s algorithms are learning and adapting based on what is common, repetitive, and found in many messages. By differentiating with content, senders and templates, marketers will have a higher chance to not get filtered into a secondary inbox.
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