John Iwuozor

Content Lead

DualEntry

John Iwuozor is a content marketer and strategist who works with high-growth B2B SaaS and media companies. He currently works as Content Lead at DualEntry.

Bio Overview

Over the past five years, he has helped prominent brands and publications including Forbes Advisor, Ramp and Rippling build and scale their content programs. He has a background in mathematics and data science and holds an MSc in Mathematics and Data Science from the University of Stirling. He enjoys experimenting at the intersection of AI and SEO, conducting research, and finding practical ways to improve search visibility and drive growth.

John has also spoken at industry events including BrightonSEO, where he has shared his research and ideas around search and AI. Outside of work, he is an avid chess player and enjoys going down random rabbit holes, whether that means learning about a new subject or building something just because it seems cool.

Areas of Expertise

  • SEO, GEO & AI Search
  • Cybersecurity & Data Governance
  • Enterprise AI
  • Data & Analytics
  • Content strategy & marketing

Credentials & Publications

MSc in Mathematics and Data Science, University of Stirling

Connect

LinkedIn: https://www.linkedin.com/in/john-iwuozor/

Articles by the Author

The Top 5 Foundational Elements Every Martech Stack Needs
CRM, marketing automation, CMS, data tooling and AI should be at the base of your martech stack.
Doing More with Less: How to Scale Your Content Operations with a Lean Team
Quality content and a streamlined strategy can help your lean content operations team scale to meet your needs and move the needle for the business.
The Content Personalization Playbook: A Step-by-Step Guide for Marketers
Implementing a successful personalization strategy can seem daunting, but this five-step playbook can help you get started.
Making Your Content AI-Friendly: A Practical Guide
Stop thinking of AI as an obstacle to be gamed or outsmarted, and start seeing it as a means to enhance human-centered content creation.
Secure File Transfer: Pros and Cons of Popular Protocols
Check out the pros and cons of the most popular secure file transfer protocols so you can find the right one for your needs.
Tending to Your Audience Data in a Maze of Walled Gardens
When customer data is spread out and siloed, understanding your audience is a challenge. Use these strategies to make your marketing efforts count.
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