John Iwuozor

Content Lead

DualEntry

John Iwuozor is a content marketer and strategist who works with high-growth B2B SaaS and media companies. He currently works as Content Lead at DualEntry.

Bio Overview

Over the past five years, he has helped prominent brands and publications including Forbes Advisor, Ramp and Rippling build and scale their content programs. He has a background in mathematics and data science and holds an MSc in Mathematics and Data Science from the University of Stirling. He enjoys experimenting at the intersection of AI and SEO, conducting research, and finding practical ways to improve search visibility and drive growth.

John has also spoken at industry events including BrightonSEO, where he has shared his research and ideas around search and AI. Outside of work, he is an avid chess player and enjoys going down random rabbit holes, whether that means learning about a new subject or building something just because it seems cool.

Areas of Expertise

SEO, GEO & AI Search
Cybersecurity & Data Governance
Enterprise AI
Data & Analytics
Content strategy & marketing

Credentials & Publications

MSc in Mathematics and Data Science, University of Stirling

Connect

LinkedIn: https://www.linkedin.com/in/john-iwuozor/

Articles by the Author

Making Your Content AI-Friendly: A Practical Guide

Stop thinking of AI as an obstacle to be gamed or outsmarted, and start seeing it as a means to enhance human-centered content creation.

Data & AI Digital Experience Sitefinity

John Iwuozor November 18, 2024

Secure File Transfer: Pros and Cons of Popular Protocols

Check out the pros and cons of the most popular secure file transfer protocols so you can find the right one for your needs.

Security and Compliance

John Iwuozor November 13, 2024

Tending to Your Audience Data in a Maze of Walled Gardens

When customer data is spread out and siloed, understanding your audience is a challenge. Use these strategies to make your marketing efforts count.

Digital Experience Sitefinity

John Iwuozor November 04, 2024

How IT Teams Can Help Foster a Security-Conscious Culture

To help prevent data leaks, you must train your coworkers to share files more securely. Here are some best practices for teaching employees how to share files without compromising data.

Security and Compliance

John Iwuozor October 22, 2024

Content Discoverability in an Era of AI

AI is everywhere in content development. What does it mean for marketers and how can we adapt?

Data & AI Digital Experience Sitefinity

John Iwuozor October 21, 2024

Building a Future-Ready Martech Stack with Composability

Marketing technology stacks allow for modularity, scalability and agility. See why composability in martech matters and how to craft your own martech strategy.