One Customer, One Truth, Across Every System
Customer data lives across myriad systems. Progress® Data Platform unifies fragmented data into one governed and explainable view, resulting in stronger personalization and confident decision-making.
What Matters
Resolved Customer Identities
Connect fragmented records into one trusted profile, even across inconsistent identifiers and spread-out systems
Governed, Explainable Data Access
Enables every user to see only what they should, with full audit trails and fine-grained security
Better Personalization and Service
Works from the same truth as it’s informed by a complete customer history for sales, marketing and support teams
Faster, More Confident Decisions
Base leadership decisions on governed data, not spreadsheets assembled from partial sources
The challengeWhy a Complete Customer View Remains Elusive
Most enterprises have invested heavily in CRM, marketing automation, support platforms and operational systems. Yet the complete picture of a customer remains fragmented. The data exists; it is just scattered, inconsistent and locked in silos that were never designed to interface with each other.
The same customer often exists under multiple accounts, identifiers, products and even subsidiaries. Without identity resolution, organizations make decisions about partial profiles rather than real relationships.
Traditional data technologies are not the problem. They are doing their job. But many enterprise challenges remain because critical customer information is spread across structured data, documents, metadata, business rules and disconnected systems.
The solutionHow a Governed Data Foundation Achieves Complete Customer Understanding
The Progress Data Platform works across every data source, format and identifier to build a truly unified customer view. Semantic modeling resolves inconsistent attributes; graph relationships map how customers, accounts and products connect; and temporal tracking captures how relationships evolve over time.
Governance is foundational. Fine-grained, role-based access controls (RBAC) enforce who can see what at the data level. In regulated industries where GDPR, HIPAA or sector-specific requirements apply, compliance is built into the data architecture, not managed as a separate process.
The Result
A single, governed and explainable view of every customer relationship, powering better decisions across your entire organization.
Which Ones Power Customer 360
Semantic modeling and identity resolution across inconsistent customer attributes
Graph-based relationship mapping for accounts, products, roles and organizational structures
Temporal data handling to track how customer states change over time
Fine-grained RBAC and governance at the data layer
Seamless integration with existing CRM, ERP, support and operational systems
Why It’s Proven at Enterprise Scale
Progress Data Platform has been the foundation for Customer 360 initiatives at organizations where fragmented identities, regulatory requirements and massive data volumes make unification especially challenging. Deployments include aerospace manufacturing (resolving customer identities across complex account structures and thousands of part numbers) and European financial services (GDPR-compliant customer and policy views across multi-partner insurance portfolios with temporal data governance).
Source:
Progress internal customer deployments. Named references available upon request from your Progress representative.
The platform earned Exemplary status in the ISG Buyers Guide for Data Platforms 2026, with Capability ranked as #5 of 23 providers evaluated, and Champion designation with the #1 CX Score (9.1/10) from Info-Tech.
Source:
2026 ISG Buyers Guide™ for Data Platforms & Info-Tech Emotional Footprint 2026: Metadata Management
Pharmaceutical Leader Transforms R&D Search Powered by Progress Data Platform RAG Capabilities and Gen AI
When it comes to bringing a new drug to market, powerful enterprise search capabilities are vital to success. For one pharmaceutical leader, their search process had become fragmented among disconnected applications, document repositories and internal portals. To get the process back on track, the organization deployed a RAG search solution using the Progress Data Platform.
