Digital transformation can be defined as any set of application task-oriented capabilities that serve to drive a product or service out the door — whether it is a web, portal, mobile, or other digital experience. In the race to outperform the competition, refining and optimizing the user experience and engagement is an intrinsic part of its delivery. So once the senior team is fully engaged, there are clearly-defined project goals, the technology users and stakeholders are identified, and a broad technology stack is in place, there is one essential tool required to facilitate a digital transformation: a Digital Experience Platform (DXP).