A recent Salesforce.com report, Customer Expectations Hit All-Time Highs, uncovers how “Modern customers have much higher expectations, such as proactive services, personalized interactions, and connected experiences across channels.” This message is resonating across all retailers, from big-box stores to mom-and-pop shops, as online commerce solutions become more sophisticated in delivering these personalized interactions and optimizing the buyer’s journey. There's no doubt consumers feel they're entitled to proactive, personalized and connected experiences, and the pressure is on to deliver to these digital expectations. Furthermore, these high-demand expectations are in a constant state of change. Retailers must develop a cohesive digital strategy to better engage with modern customers. After all, your bottom line is at stake.