Tag: marketing
Are You Integrated Yet?
Change is in the air as the walls that so neatly separated paid, earned and owned media are slowly coming down. Is your communications team or agency ready for what’s ahead?
As I mentioned in my last blog post, the framework for all of my contributions here will be the concept of integrated...
4 Quick Tips for Marketing Your Mobile App
The idea was great and the app works well. Now, how do you encourage your target audience to install it? Here are four quick tips for promoting mobile apps through email, search marketing, social networking, and your website.
Mobile Marketing is Center Stage for App Developers
This articles explores how businesses are getting more out of their mobile marketing: more followers, more feedback, more collaboration, more results!
Mobile technology should be considered a powerful catalyst to propel your businesses forward. Demand for instant access to information and...
They’re Powered by Progress and Proud of it!
As part of our Partner+ Program, we recently rolled out the very first round of our Powered by Progress Award program where we challenged our partners to put together creative sales, marketing, event or program campaigns focused...
The Three Ailments of Social Marketing
Don't fall victim to any of these common social marketing ailments.
I am a public relations professional by training and practice, but I spent a few years as a "programmer / analyst" that helped sharpen my tech skills. That technical background helped me see the value of blogging and social...
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