Tag: marketing
It’s Emotional
I once asked a sales guy in a mobile phone store how often customers wanted his advice on what phone to choose. Here's what he said:
"Nine out of ten times people's minds are already made up. I can tell them their choice is more expensive than other smartphones, or they'll get better...
Content is King!
COMPTEL Plus is Right Around the Corner
Are you planning to be in San Francisco next week for COMPTEL Plus? If so, don’t forget to stop by the Progress booth, # 714, to chat about end-to-end customer experience management in the communication and media space and hear about...
RE: The wrong marketing for open source
Matt Asay makes a good point in his article on open source marketing, that people generally choose to use open source software because it is cost effective, not because it is...
Sharing Your Love for Animals, One Bite at a Time
If you are looking at the picture above and thinking to yourself, "what does a box of cereal have to do with software," then you might need to spend more time looking at life the way George Carlin did. Carlin, who passed away yesterday, built a...
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