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This articles explores how businesses are getting more out of their mobile marketing: more followers, more feedback, more collaboration, more results!
Mobile technology should be considered a powerful catalyst to propel your businesses forward. Demand for instant access to information and services means you are expected to move at the speed of innovation. Your business needs to employ every tool it can to succeed, and mobile platforms offer your organization a way to connect with your clients in new ways (ahead of your competition).
How might mobile technologies add value to your business's current IT strategy? Consider the following:
Suggestions like these are just the beginning. Marketing strategy isn't only about advertising, it involves reputation-building and making sure your business appears relevant and current; fortunately taking a mobile-centric approach accomplishes both of these goals.
If your company hasn't started adopting mobile apps yet (or initial attempts haven't been successful), look to Progress® Pacific™ as your platform of choice to build and manage business-propelling applications.
An experienced content and social media marketing professional, Michelle writes frequently about the practical applications of information technology.
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