Tag: marketing

Planning your customer profiling is a very important step in your digital marketing as it is the foundation for successful optimizations in the next phases. Let’s have a look how 360-degree contact profiling can be implemented with the Sitefinity platform and go through different sources of information.

Long gone are the days when prospects interested in your product contacted your sales department to inquire about how your product can do the job for them. Buyers just go online to your website and, lo and behold, bump into a generic one-size-fits-all pompous message. Here’s the challenge – visitors are new and you don’t know anything about them (yet), but you want to target a special segment of business prospects with a unique set of messages, and you want them to ultimately complete the call-to-action that turns them from a visitor to a lead.

As a marketer, my goal is to always get someone to do the intended action—whether that be downloading a paper, registering for a webinar, attending an event, reading a blog and the list goes on and on. But, that’s only one small piece of the puzzle.   The other piece ...

Armed with a succinct mission statement, useful branded merchandise and social media skills, your employees can help promote your brand and improve your public persona.

Three key takeaways to improve your social media strategy that apply to anyone, selling any product, at any level of social media marketing.