I’ll never forget the day I heard someone in my department (h/t to Patrick M) said “meatball sundae” and I had no clue what it meant.
If you visualize a meatball sundae, it’s actually very simple. Would you put cold ice cream or ice cream toppings on hot meatballs? In the end, the toppings or ice cream melts and you’re left with melted ice cream on cold meatballs. It’s a great visual, right? It’s better to start with an ice cream base and add your toppings.
The term meatball sundae comes from a book by Seth Godin and much of the book’s premise still resonates today. This isn’t a book review—there’s plenty of them out there—but in case you haven’t dug into it I’ll sum it up: the old way of marketing needs to evolve. You can’t rely on old tools and old marketing tactics to move the needle for your organization.
But this blog isn’t really to talk about meatball sundaes or how much I like Seth Godin’s work. It’s to talk about things I’ve learned as a marketer from reading his blog. Yes, some of these might be more personal lessons but they’re still relevant:
That’s what I’ve learned from Seth Godin as a marketer. What started out as a comment in the office one afternoon turned into so much more for me professionally. I would love to hear what you have learned from Seth in the comments or better yet Tweet me and we can talk over there!
Susan Koutalakis has more than a decade of marketing, public relations agency and corporate communications experience, specifically in building and executing public relations, analyst relations, social media, product launches, webinar, customer reference and online marketing programs. Previously, she’s worked for both emerging and established companies with a focus on areas such as application development, mobile, interactive and social media, SaaS, marketing, and eCommerce technologies.
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