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Earning awards should be an important part of every organization’s PR and marketing strategies. They are one of the best tools to gain recognition and build trust with your clients, prospects, partners and peers.
Most people believe that awards should come naturally once you have a great product or service. While it really does take an award-winning offering, being great at what you do is not always enough.
In most cases, you cannot get nominated if you do not apply or participate in an awards program yourself. The so-called People’s Choice or Readers’ Choice awards are the most important ones, as they represent direct feedback from real users and your target audience. Earning this recognition can bring tremendous value to your PR and marketing strategies.
However, securing the nomination is only the first step—your fans and clients won’t be able to vote for you if they do not know you were nominated in the first place. This is why it is very important to have a solid plan to spread the word about your nominations. Here are some ideas to help you rally your fans and give them the opportunity to vote.
Before you start a voting campaign, you need to make sure you are well prepared and sending the correct message. Here are some tips to help you in your preparation work:
Here are six ideas to help you invite as many people as possible to vote.
We have used these tactics to much success to promote a variety of Progress nominations in the past. The latest Readers’ Choice award that Progress won is from the Cloud Computing Insider magazine in Germany, side-by-side with Amazon and Google.
Winning awards is always good for your business, and there are many strategies that you can use to improve your chances of winning. Remember that once you have a really great product and/or service that your clients love, it is important to market it and create great content around it. This helps tremendously for winning more awards and gaining industry recognition.
Emi is part of the Corporate Communications team, where she works closely with the influencer community including analysts, bloggers and customers. She also works directly with third-party organizations around awards, speaker opportunities and more.
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