The Evolution of CMS: Sitefinity + Progress Agentic RAG = The First Generative CMS

Introducing the first Generative CMS: Progress Sitefinity CMS powered by Progress Agentic RAG. This dynamic, hyper-personalized platform learns from organization-approved content to provide smarter experiences.

For the first time, with the combination of Progress Agentic RAG and Sitefinity CMS, content management moves beyond static pages. Sitefinity powered by Progress Agentic RAG is the industry’s first Generative Content Management System (Generative CMS). More than a new feature, this is a foundational shift toward enabling dynamic, hyper-personalized digital experiences at scale.

We’re on the verge of a historic shift in how organizations connect and engage with audiences. The era of static, one-size-fits-all websites is fading, as customer expectations and technology drive brands to deliver experiences that are intelligent, adaptive and relentlessly relevant.

Sitefinity powered by Progress Agentic RAG empowers organizations to break free from traditional CMS limitations, transforming passive digital channels into interactive spaces that listen, respond and evolve in real time.

Imagine every visitor receives a journey tailored to their unique interests, questions and goals. Information is context-aware, verified and instantly assembled across mobile, desktop, search or conversational AI. Progress Agentic RAG for Sitefinity interprets intent, retrieves knowledge and assembles hyper-personalized responses, ushering in an era of meaningful interaction.

This launch signals not just a shift in capability, but a change in mindset. Brands can move forward with confidence, guided by a platform designed to align every answer and call to action with their mission and audience needs.

Progress Agentic RAG for Sitefinity CMS sets the vision for continual innovation in digital experience, creating new benchmarks for AI-driven engagement as generative technology evolves.

The Problem: Static Digital Experiences Can’t Keep Up

Consider your last visit to a website. How intuitive was it to locate the information you needed? Traditionally, digital experiences have relied on pre-built pages, static navigation menus and monolithic workflows. In these environments, users often find themselves searching, sometimes endlessly, through layers of generic content. It’s not that these sites lack valuable assets; rather, they weren’t created to adapt fluidly to unique needs, contexts or intent.

Today’s audiences bring new expectations, shaped by rapid advances in technology and evermore personalized digital touchpoints. They seek answers, not just content. They want interactions that are timely, personal and conversational. As AI-powered tools like advanced search, chatbots and digital assistants become standard, the gap between what users experience and what they desire continues to grow. Static sites, unable to instantly respond to evolving customer needs, increasingly risk losing credibility, engagement and opportunities to foster meaningful connection.

This is more than keeping up with trends; it’s about truly meeting visitors where they are and creating seamless, relevant journeys that leave a lasting impression. As the digital landscape accelerates, experiences must adapt accordingly by laying the groundwork for a future of responsive, relational and intelligent online interactions.

Generative CMS: A New Paradigm

Enter the Generative CMS built for “one experience at a time,” not “one size fits all.” Powered by trusted AI, these platforms go beyond managing content. They dynamically assemble tailored experiences, interpret user signals and deliver verified answers in real time.

Static websites are becoming outdated. In their place, Generative CMS provides adaptive, living digital channels, shaping each visitor’s journey to their needs and context. It’s a shift to proactive, meaningful engagement driven by intelligent automation.

What Makes Progress Agentic RAG for Sitefinity Unique

Progress Agentic RAG for Sitefinity is the first Generative CMS powered by trusted, agentic Retrieval-Augmented Generation (RAG) AI. It combines advanced content retrieval and multilingual capabilities, delivering instant, hyper-personalized experiences unmatched by any other CMS.

Agentic RAG: Verified Answers, Not Hallucinations

Unlike generic large language models (LLMs), which can sometimes “hallucinate” answers, Progress Agentic RAG dramatically reduces hallucinations by only retrieving from verified, organization-approved content. Each response is contextually relevant, fully cited and traceable, helping to remove doubt about source credibility or compliance. Audit logs and robust governance features mean you can build trust and maintain clear records, even in regulated industries.

Dynamic Experience Assembly: Hyper-Personalization at Scale

AI-driven experience assembly now outpaces traditional rule-based personalization. With Progress Agentic RAG, Sitefinity CMS adapts layouts, components and narratives for each user in real time, whether they arrive via chat, form or behavioral trigger. The platform instantly retrieves up-to-date content, builds relevant comparisons, provides case studies, launches targeted calls-to-action and assembles engaging, brand-compliant experiences on the fly.

“Progress is redefining what’s possible, introducing adaptive, AI-driven experiences that respond in real time to each user’s context and intent,” says Rick van Emmerik, CMO at Tangerine Telecom. “This innovation lets organizations deepen engagement, personalize at scale and stand out in a crowded digital space.”

14 Foundational Elements for the Generative Era

The Generative CMS Field Guide identifies 14 essential features that future-ready organizations need in a modern platform. Progress Agentic RAG for Sitefinity CMS delivers each of these foundational elements:

1. Dynamic Experience Assembly
   Adapts layouts, components and narratives in real time for every user, eliminating rigid, rule-based personalization.
2. Real-Time Adaptation
   Instantly responds to changing user intent and context to optimize navigation, interaction and recommendations.
3. Agentic RAG Integration
   Pairs AI agents with advanced knowledge retrieval to deliver verified, context-aware responses, not hallucinations.
4. Brand Guardrails
   Maintains brand voice, legal standards and regulatory standards throughout generated content.
5. Source Traceability
   Links every response to approved, auditable and current sources, supporting compliance and trust.
6. Integrated Analytics and Insights
   Offers privacy-oriented, real-time analytics to drive ongoing content, design and engagement improvements.
7. Automated Content Classification
   Uses natural language processing (NLP) and machine learning to organize, reuse and accelerate content management and personalization.
8. Automated Tagging, Linking and SEO Optimization
   Applies metadata, contextual links and search engine optimization automatically for discoverability and relevance.
9. Generative Engine Optimization (GEO)
   Structures content for AI-based discoverability, so it’s found not just by people, but by algorithms too.
10. Assistive Creation and Collaboration
    Empowers teams with AI-driven planning, workflow and co-creation tools for copy, campaigns and cross-channel experiences.
11. Multilingual AI Search
    Supports natural-language queries in multiple languages, increasing reach, access and findability worldwide.
12. Enhanced Chatbot & Conversational Interfaces
    Transforms content interactions into rich, multi-turn conversations, with analytics for quality and sentiment tracking.
13. Generative UI and Visual Editing
    Includes drag-and-drop AI design and instant visual editing, empowering creators and accelerating time to launch.
14. Support for Diverse Content Types
    Natively handles and publishes interactive, 3D, AR/VR and advanced media experiences.

With this foundation, Sitefinity CMS powered by Progress Agentic RAG is purpose-built for the demands of the generative digital era by enabling organizations to deliver smarter, safer and more engaging experiences at scale.

How It Works: The Agentic RAG User Journey

Imagine a business leader landing on a Sitefinity-powered page. Instead of static menus and outdated blog posts, they’re greeted by a conversational interface. They request information (“I need financing options for commercial property”), and the system springs into action:

• Intent capture: Detects user intent through conversation or on-page behavior.
• Intelligent retrieval: Agentic RAG scans approved content including policies, product brochures, FAQs and videos to find precise, contextually relevant answers.
• Verified answer assembly: Returns sourced, traceable responses, validated against organizational standards.
• Personalized experience build: Dynamically generates summaries, product tables, case studies, meetings and FAQs by optimizing every interaction for relevance and conversion.
• Governance: Every answer is citable, audit-logged and compliant with brand and regulatory requirements.

The result? A web experience that feels custom-built, deeply relevant and trustworthy with no manual rules or endless content management required.

Measurable Value and ROI

By leveraging Progress Agentic RAG for Sitefinity, organizations stand to achieve:

• Unlocking hidden content value: Surfacing the right content at the right moment from existing assets, driving massive ROI
• Accelerating campaign velocity: Launching hyper-personalized experiences in days, not months.
• Eliminating rule sprawl: Replacing manual segmentation with intent-driven personalization.
• Protecting owned channels: Keeping users engaged and reducing leakage to external AI platforms.
• Demonstrating real AI ROI: Measuring conversion, engagement and revenue directly.
• Automating at scale: Empowering marketers and reducing IT bottlenecks with no/low-code tools.
• Leveraging trusted AI for regulated industries: Delivering compliance-ready controls and audit trails for every decision.

For Marketing and IT Leaders: The Future-Ready Path

Marketing leaders benefit from a revenue-generating, AI-powered engine that drives engaging experiences without added complexity, cost or risk. IT gains trusted, enterprise-grade AI with governance, flexibility and reduced engineering overhead, all while eliminating hallucinations.

The robust architecture in Sitefinity CMS integrates with any LLM and operates across diverse digital channels. Advanced features like semantic chunking, federated data indexing and contextual retrieval (knowledge graphs, paragraph search) enable your organization’s knowledge to be accessible and accurate.

Looking ahead, Progress Agentic RAG for Sitefinity is poised for next-generation media (AR/VR, 3D, interactive experiences), multilingual conversational AI interfaces and privacy-ready analytics with real-time optimization. By moving beyond static content and manual personalization, organizations not only future-proof their digital channels, they set the pace for innovation.

This Is Your Invitation to Be the First to Innovate

As Loren Jarrett, EVP & GM, Digital Experience, Progress Software, puts it:

“Traditional websites with pre-structured content will soon be obsolete. Organizations need to provide a modern, prompt-driven, totally dynamic information experience for their visitors, and Progress Agentic RAG for Sitefinity makes this a reality.”

Change isn’t just coming, it’s already here. The digital landscape is being rewritten before our eyes, and those who lead will define its future. With Progress Agentic RAG for Sitefinity, you’re not just keeping pace, you’re setting the standard: delivering hyper-personalized, intelligent experiences that elevate every visitor from passive audience to active collaborator.

It’s time to be ready, be different and be the first.

Early access to Progress Agentic RAG for Sitefinity is available now.

This isn’t just about adapting to what’s new. It’s about learning to lead and shape what’s next in this new revolutionary landscape. Step forward. Claim your advantage and request early access today.

To learn more about Sitefinity Generative CMS, visit https://www.progress.com/sitefinity-cms/solutions/generative-cms.