Sitefinity 15 perfectly blends intuitive AI-assisted content creation and personalization capabilities, powerful technologies for omnichannel delivery, rich integrations and connectivity and flexible deployment options.
The rapid advance of digital technology has enabled customers to research products, access services and interact with brands with unprecedented ease. This shift has fostered a demand for personalized experiences, convenience and instant gratification, forcing companies to provide seamless experiences, tailored recommendations and one-of-a-kind customer service.
The pressure to adapt and drive business through data insights while keeping the human touch is growing by the day, leaving businesses with no choice but to adopt new technologies that will help them meet and exceed their customers’ growing expectations. More than ever, organizations must focus on connecting with customers through relevant content, delivered on their preferred channels.
Improving the efficiency of content marketing as well as developing a scalable content production machine that enables multichannel content delivery and personalized outbound communication will give businesses the competitive edge they have been looking for. This is the landscape that allowed generative AI to emerge and disrupt the way marketers create and distribute content.
Sitefinity 15 is the perfect fit for organizations with CMS modernization needs looking to equip marketing and IT practitioners with modern tools, enabling them to:
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Let’s look at some challenges that create immense roadblocks for organizations in their journeys towards modern digital experiences. For the purpose of illustrating how real these are, I am using some wording that I have picked up in customer conversations.
Without revealing too much, I delved a bit into the solutions that have worked for customers in their efforts to overcome some of the most widely spread challenges in modern digital experiences. Do you recognize yourself in any of these? If the answer is yes, then you’ve come to the right place as we will explore some of the features and capabilities Sitefinity 15 is introducing and what they will solve for you.
Sitefinity 15 introduces out-of-the-box generative AI features, available from the most loved Sitefinity platform component—the rich text editor. With these new features, content editors and marketers will be able to generate, improve, optimize and personalize text at the click of a button without learning prompt engineering.
These AI tools are based on Azure OpenAI and enable four out-of-the box actions that content editors can take to generate text with AI. The features are available for any page, widget or module that utilizes the rich text editor in Sitefinity:
What’s more, if these four actions reach their limit in terms of what they can do for content editors, your website administrators can add new actions (e.g. ‘create headline’) or modify existing prompt templates to tweak the output to match specific use cases (e.g. ‘use technical/simple language’).
The new Sitefinity Integration Hub allows Sitefinity and Sitefinity Insight Customer Data Platform to integrate with any third-party system available on the market—CRM, ERP, marketing automation, campaign management, social media, chatbots and more! The Integration Hub leverages Workato (an industry-leading iPaaS) to streamline data integration, allowing customers to connect and exchange data with 1,000+ third-party martech systems, by means of no-code event-driven workflows, that are extremely easy to implement and automate.
The data, collected and collated in these third-party systems, integrated with Sitefinity, can be utilized in multiple practical ways allowing marketers to consolidate different data points and create a unified customer view—by means of real-time, interaction-based data. By unifying content, customer and business data, marketers can lay the foundations of a powerful customer data platform, create segments and personas, drive lead scoring, optimize the journey based on what they know about their customers and activate various communication channels for a true omnichannel digital experience.
What’s more, the new integrated AI Chatbot onboarding assistant in Sitefinity Insight makes all the above even easier by accelerating onboarding, cutting down the learning curve and bringing the customer insights that you have always wished for and your marketing ROI closer than ever.
Content creators, website administrators and even analysts love Sitefinity for its ease of use. In Sitefinity 15 content editors and Sitefinity administrators enjoy a new control hub built entirely on Angular to match the superior functionality with increased visibility, sleek design, versatility and ease of use. The redesigned Sitefinity Dashboard comes with a set of predefined widgets and can be customized from the Backend Pages screen to your liking.
The dashboard offers an easy and powerful editing experience that our users know well from the page editor that we introduced along with .NET Core. From the dashboard by default, you get easy access to getting started resources, recent content, most visited pages, pages that need your attention due to missing SEO parameters, media resource management and more!
The latest release delivers so much more, have a look at the release notes.
Many organizations have already embraced generative AI and are seeing promising results. We have added generative AI to the growing list of AI-assisted capabilities in Sitefinity to help you harness its potential and make the jobs of content editors, digital marketers and website administrators easier. With generative AI, we haven’t even reached the peak in terms of technology adoption so there is no better time than now to explore what efficiencies and competitive advantages it can bring for you—now, when it is just a few clicks away.
The future of tech is not only about AI though. If you are already riding the .NET Core wave, then you are certainly looking to reduce complexity and simplify content end experience management to free up resources for more strategic initiatives. Improving your stack’s integration capability is certainly one of your priorities, especially if your goal is to raise digital maturity across your organization—yet another reason to consider the benefits you will be getting with the latest Sitefinity 15 feature enhancements.
Asya Ivanova is a technology enthusiast, currently active in product marketing for Sitefinity. She is passionate about B2B & B2C marketing within international brands, specializing in Product Positioning, Go to Market, Strategic Content and Demand Generation. Connect on LinkedIn. Connect on LinkedIn
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