Data & AI

“U.S. Internet users belong to more than 13 loyalty programs, on average, according to brand loyalty data analyzed by eMarketer. But only 50% of users are active members.” 1 In Retail, few issues differentiate the winners from the losers more clearly than successful loyalty and rewards programs. Perennial winners at Retail loyalty programs, such as Kroger […]

“Think about our big data projects. We know that in the same way that the National Weather Service or the development of GPS and satellites created entire new ways that people organized their lives, that in healthcare, for example, there are going to be transformations taking place because of the ability to collect and analyze […]

In my last post, we outlined the reasons why so many retailers fail to take advantage of the e-commerce opportunity and concluded that any solution for driving e-commerce sales growth must provide consumers with superior search capability, personalized promotions, value and convenience. Additionally, the solution must be able to provide all of this in real-time. After all, for […]