Retailers have had to get engagement right. Now healthcare entities have to as well. If we jettison the excuse that “healthcare is different,” it’s easier to become more consumer-centric. Patients who are more actively engaged in managing their health tend to have better outcomes, spend less and cost the system less. This kind of engagement […]
Imagine a driver heading to the finish line by encouraging his race car to get that extra bit of oomph by wielding a buggy whip — a long shaft whose snapping sound spurred horses pulling carriages in days long ago. As ridiculous as that image might seem, it’s similar to how many enterprises today are […]
Not many companies have penetrated the market like Herold Business Data GmbH, a top publisher of phone books, special guides and other reference materials in Austria. Two-thirds of Austrians ages 14 to 65 conduct a search every six months using one of Herold’s print, online or mobile platforms. HEROLD.at, one of the biggest websites in […]