Imagine a driver heading to the finish line by encouraging his race car to get that extra bit of oomph by wielding a buggy whip — a long shaft whose snapping sound spurred horses pulling carriages in days long ago. As ridiculous as that image might seem, it’s similar to how many enterprises today are […]
Say you’re working on a project that calls for something specific, like a “one-quarter-inch slotted magnetic screwdriver.” But when you go to the website of a hardware chain and type that phrase into the search field, zero results appear. You sigh and search again, typing simply “screwdriver.” This time, 652 matches fill your screen. You […]
Not many companies have penetrated the market like Herold Business Data GmbH, a top publisher of phone books, special guides and other reference materials in Austria. Two-thirds of Austrians ages 14 to 65 conduct a search every six months using one of Herold’s print, online or mobile platforms. HEROLD.at, one of the biggest websites in […]