Consumer 360: Reaching Each Consumer With a One-in-a-Billion Message
“We make some of the best known brands in the world, and those brands are used by 2 billion people every day.” – Unilever Few industries reach out to and impact the lives of more consumers every day than the Consumer and Retail Industries. Yet the industry’s transformation from Mass Marketing to 1:1 Marketing is […]
Export Salesforce Entity-Relationship (ER) Diagrams to Visio
Five steps to simplify Salesforce ER diagram extraction using the Visio Reverse Engineer function and the DataDirect driver.
Removing Roadblocks to Omnichannel 360 in Retail
“Nordstrom kicks its omnichannel strategy to the curb” – George Anderson, RetailWire Few topics are as hyped up as omnichannel in Retail – or as difficult to execute successfully. Part of the problem depends on where you sit within the organization. Marketers view this as a consumer issue, in-store this is a merchandising and fulfillment […]
Tech Companies Poised to Win With Healthcare Apps Designed for Underserved Populations
I recently had a chance to catch-up with Bill Fox, MarkLogic’s new Vice President of Health Care and Life Sciences, to ask for his thoughts on a special Healthcare IT briefing he recently attended at the White House. According to Bill, the Administration is calling on technology companies to get involved in the development of fast, […]
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