Retailers have had to get engagement right. Now healthcare entities have to as well. If we jettison the excuse that “healthcare is different,” it’s easier to become more consumer-centric. Patients who are more actively engaged in managing their health tend to have better outcomes, spend less and cost the system less. This kind of engagement […]
Imagine a driver heading to the finish line by encouraging his race car to get that extra bit of oomph by wielding a buggy whip — a long shaft whose snapping sound spurred horses pulling carriages in days long ago. As ridiculous as that image might seem, it’s similar to how many enterprises today are […]
Say you’re working on a project that calls for something specific, like a “one-quarter-inch slotted magnetic screwdriver.” But when you go to the website of a hardware chain and type that phrase into the search field, zero results appear. You sigh and search again, typing simply “screwdriver.” This time, 652 matches fill your screen. You […]